According to a recent market research report published by Transparency Market Research, the Europe baby drinks market is estimated to expand at a CAGR of 3.50% during the period between 2015 and 2021. The report, titled “Baby Drinks Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021,” projects the baby drinks market in Europe to reach a valuation of US$20.4 bn by the end of 2021. The overall market was worth US$15.9 bn in 2014.

Baby drinks include infant formula and baby juices. While infant formula is prepared from dried milk, baby juices are made up of fruit juices especially for babies up to three years of age. Infant formula contains all the vital nutrients required for a baby’s growth and complements breast milk. Water is added to the dry milk for rehydration purpose.

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The report states that the rise in the number of working mothers has boosted the demand for baby drinks in Europe. Recommendations from doctors regarding the usage of infant formula as a complementary food for babies have further augmented the growth of the Europe baby drinks market. However, the high sugar content in the baby drinks might have adverse effect on baby’s health, which is a key factor hampering the demand for baby drinks.

In terms of product types, the report segments the Europe baby drinks market into infant formula and baby juice. The baby juice segment has been further divided into ready-to-drink baby juice and concentrated baby juice. In 2014, the infant formula segment dominated the overall market in terms of revenue and demand. During the forecast horizon, the segment is expected to sustain its leading position in the market owing to recommendations by pediatricians.

Infant formula is considered as the most ideal alternative for breast milk and has a high nutritional value. The baby juice segment has been growing majorly due to the increased demand for ready-to-drink baby juices. However, the baby juice segment is facing a couple of restraints such as weaker distribution channels. The ready-to-drink baby juices contain a high amount of sugar, which makes them a less preferred choice among parents.

The report studies the Europe baby drinks market across the U.K., Germany, Spain, Italy, France, Sweden, and Rest of the Europe. In terms of revenue, France led the overall market in 2014. Busy lifestyle of parents, favorable government policies, and growing acceptance of infant formula are the primary factors driving the growth of the market in France. During the forecast period, the country is anticipated to continue as the leading market for baby drinks. In 2014, France held 18.50% of the overall market while the U.K. accounted for 16.30% of the market. The U.K. and Spain are expected to contribute significantly towards the growth of the Europe baby drinks market in the coming years.

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Describing the competitive landscape, the report profiles some of the key players in the Europe baby drinks market such as H.J. Heinz Company, Nestle S.A., Danone, Mead Johnson Nutrition Company, and HiPP GmbH & Co. Vertrieb KG. The report assesses the performance of the key players on the basis of attributes such as product portfolio, financial status, business strategies, and recent developments. The report further provides information regarding market share held by the players and distribution channels.

Europe Baby Drinks Market has been segmented as:

Europe Baby Drinks Market, by Product
Infant formula
Baby juice
Concentrated baby juice
Ready-to-drink baby juice

Europe Baby Drinks Market, by Country
Spain
Germany
France
Italy
K.
Sweden
Rest of Europe