Description

With increasing age, it is difficult for the body to optimally absorb the required nutrients from food. Furthermore, loss of appetite is also a common problem among the geriatric population. Elderly people tend to suffer from vitamin D deficiency as they have low exposure to sunlight. Therefore, there is growing the dependence on vitamin D supplements among the geriatric population, especially in Asia. According to the Government of Alberta, people over 60 years of age accounted for 44% of the supplement consumption in Japan in 2011. Moreover, increasing healthcare costs are influencing consumers to shift to supplement products, including vitamin supplements. According to the European Federation of Pharmaceutical Industries and Associations (EFPIA) and Japan Pharmaceutical Manufacturers Association JPMA, expenditure on R&D in Europe increased from USD 37,030.6 million in 2011 to USD 38,055.6 million in 2012. In the U.S., this expenditure increased from USD 36,374 million in 2011 to USD 36,810 million in 2012.

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Asia-Pacific is the largest market for vitamin supplements products. Increasing geriatric population is driving the vitamin supplements market in the region. Increasing consumer awareness about health and wellbeing coupled with rising healthcare costs are propelling the market in North America. High incidence of chronic diseases is fuelling the vitamin supplements in Europe.

In this report, the vitamin supplements market is segmented by product type (multivitamin, vitamin B, vitamin C, vitamin D, and others), end user (adult women, adult men, senior citizens, and others), and application (food and beverage, pharmaceutical, personal care, and others). The segmentation is in terms of value (USD billion) and region (North America, Europe, Asia-Pacific and Rest of the World) for the period 2010 to 2020. Moreover, the current Vitamin supplements market dynamics, including the drivers, restraints, opportunities, and recent developments, have been covered in the report. The Competitive Landscape section of the vitamin supplements market report includes competitive positioning of the market, by region. The report also contains benchmarking based on various vitamin supplements revenues in each region. Some of the major players operating in the global vitamin supplements market are BASF SE, NBTY, Inc., Glanbia plc, Reckitt Benckiser Group plc, Archer Daniels Midland Company (ADM), E.I. du Pont de Nemours and Company (DuPont), Koninklijke DSM N.V. (DSM), Integrated BioPharma, Inc., Bayer AG, Pharmavite, LLC, Nutraceutical Corporation, and Herbalife International, Inc. (Herbalife).

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Key points covered in the report

Historic, present, and forecast market size, analysis, trends, shares, and growth

Market segmentation on the basis of products type, by value (USD billion) for all geographies

Vitamin supplements products segmentation

Multivitamins
Vitamin B
Vitamin C
Vitamin D
Others

Vitamin supplements end-user segmentation

Adult women
Adult men
Senior citizens
Others

Application segmentation

Food and beverage
Pharmaceutical
Personal care
Others

Geographic segmentation

North America
Europe
Asia Pacific
Row

Company profiles of some of the leading companies operating in the market

Porters five forces analysis of the market


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