At trade shows, doing more than what your competitors are doing is essential to attract the visitors' attention. This is possible only if you choose suitable exhibition graphics that reflect your company's message and business goals. The graphics must also be of better quality than those used by your competitors.

Using roller banners or roll up banners, can be an excellent idea to stand out in the crowd and get your brand noticed. Remember that when a visitor glances at your booth, you have only a few seconds to create an effective impression that attracts the visitor to your booth to find out more about what you offer.
Roller banners can help you achieve this goal in many ways.

Size
Roller banners are sufficiently large to attract the attention of even the casual passer-by, making them stop to notice your display. You can use them to display your message and be sure that visitors will read it and want to know more about your business.

Colour
Using bright and lively colours for your graphics can ensure that your banners create an attention grabbing impact on the visitors.

Understanding
Since roller banners are easy to see, the visitors can have better understanding of your company's offerings. They are then aware of your underlying message before reaching your booth.

Roller banners are built in a manner that they display your promotional content in an attractive way. When displayed at high traffic points, they have the potential to attract the attention of thousands of visitors, keeping them engaged sufficiently long for them to understand your message clearly.

Roller banners are among the most cost-effective approaches towards marketing ranging from only £60 to £200. Their attractive display layout is quite striking and provides good ROI. Roller banners are convenient to install, execute and take down. If you are not familiar with the process of setting up a banner, look for a good video tutorial at YouTube.

Roller banners are available in various styles and you can choose the one that is most suitable for your display plans.

Double sided banners
These banners are two-sided allowing messages to be displayed on both sides. You can then attract the attention of people walking in both directions across your stall. This provides you twice the impact and your brand gets additional attention.

Velcro friendly roller banners
These banners can quickly be switched so that you can display more messages at the same event. You can simply take the graphics off and substitute them with a different message.