1st August 2011 - Success in insurance marketing can be seen in the volume of insurance policies that we sell. If we want to increase our sales volume, we should craft Insurance Marketing strategy to increase our leads and puts us in touch with persons who need life insurance coverage. These are the persons who we can easily motivate to make an insurance purchase.

To be able to market life insurance, we must first acquire knowledge about the insurance industry and investment vehicles. In some states of the US, New York in particular, an insurance agent is required to possess a license. To be a licensed agent, you need to undergo 40 hours of classroom training. It is only then that you can get involved in offering insurance to prospective clients.

We should target customers who want to take out personal loans, because banks and lending institutions require these people to have life insurance. Getting in touch with loan officers can help us get referrals. The more referrals we get, the more is our chance of selling life insurance policies.

We can also use our email signature in insurance marketing. This method is low-cost and can easily reach potential customers. We ask for referrals and then we send out email messages with highlighted special offers or testimonials in the signature space of our email messages.

The whole life insurance policy has an investment portion where we can help customers save for retirement. This adds value to the insurance and will undoubtedly help you close the sale, even if term life insurance is cheaper than whole life. Term life insurance expires when the term is up.

Because customer referrals are major factors in selling life insurance, we must show our customers that we are genuinely concerned in providing them with the right insurance. If they like what we are doing, then would then be willing to refer us to their family and friends.

Remember that not everybody has the capacity to market life insurance.

This career is very difficult and challenging that only a few can do it successfully.

However, with dedication, perseverance and ingenuity, I believe we can still enjoy a very successful career with Insurance Marketing.