Trackcompare Backs Charity’s Road Safety Campaign

Posted July 31, 2013 by associate14

TrackCompare is lending its support to a charity’s road safety campaign. The telematics specialist is reminding its customers of the risks young drivers.

Colchester, England, July 31, 2013 -- TrackCompare is backing a charity’s road safety campaign. The telematics specialist’s move follows the publication by Brake of two reports urging fleet managers to minimise young-driver risk.

Kjell Anderton, a director of the company, said: “Those reports brought home to us that much more needs to be done.

“As we’re in touch with thousands of fleet managers and fleet operators every week, we felt we could remind them of the risks young drivers face and encourage them to take up the advice offered by Brake.”

Brake’s survey report and best practice guidance have been produced as part of its campaign to help organisations save lives, money and the environment by improving road safety.

The guidance includes advice on young drivers at risk, published with the first of four reports on a Brake survey of fleet managers, sponsored by Licence Bureau. The first part focusses on the way young at-work drivers are managed.

Both reports give insight into the risks posed by employing novice drivers and advice on how to minimise the risks to maximise the safety of the whole fleet.

Roz Cumming, professional engagement manager at Brake, said: “Fleet managers must be proactive in managing the risks associated with young drivers.

“This includes keeping an up-to-date record of drivers’ ages, as well as detailed records of drivers’ involvement in crashes.

“These reports highlight the importance of managing young-driver risk, and provide practical steps for fleet managers to follow.”

The publications are seen as especially pertinent in light of the government’s planned green paper on improving the safety of and reducing risks to young drivers, and Brake’s survey results showing widespread public support for elements of graduated driver licensing (GDL). As referenced in the guidance, elements of GDL can be adopted by fleet managers to improve the safety of young drivers.

Traffic fatalities are the most common cause of death for 15 to 24 year-olds worldwide. As at-work drivers of any age are 26% more likely to crash than other drivers, Brake says it is vital fleet managers prioritise managing this young high-risk group.

About Brake and the reports:
The reports are available free of charge to Fleet Safety Forum subscribers or can be bought by non-subscribers as a ‘young drivers at work’ pack for £7.50. For further information go to
Brake is an independent road safety charity that exists to stop the five deaths and 66 serious injuries that happen on UK roads every day.

Launched in 2009, has grown quickly to become the UK’s leading vehicle tracking website, representing more than 50 tracking and telematics companies across a wide range of technologies.

The company’s online service is backed by a team of experienced fleet consultants, who help more than 2,000 new fleets every month.

For further information contact Kjell Anderton,, Weston Centre, Hawkins Road, Colchester, Essex, C02 8JX. Tel 0800 096 0400.

Kjell Anderton
Weston Centre, Hawkins Road,
Colchester, Essex, C02 8JX
[email protected]
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Last Updated July 31, 2013