Artificial Intelligence in Marketing Market: Key Drivers and Trends Shaping the Future of the Industry


Posted April 3, 2023 by avinashgogawale14

By 2025, it is anticipated that the Artificial Intelligence (AI) in Marketing Market would develop at a CAGR of 29.79% and reach USD 40.09 billion.

 
According to a MarketsandMarketsTM analysis, the Artificial Intelligence (AI) in Marketing Market is anticipated to expand rapidly. The market, which includes products like hardware, software, and services, is anticipated to have a value of $6.46 billion in 2018 and rise at a compound annual growth rate (CAGR) of 29.79% to reach $40.09 billion by 2025. Adoption of customer-centric marketing tactics, rising need for virtual assistants, and the usage of social media for advertising are key factors in the surge in demand for AI-based marketing solutions.

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Software to hold largest share of AI in marketing market by 2025

By 2025, software is anticipated to have the greatest part of the market due to advancements in AI software and associated development kits, according to a report on AI in marketing by MarketsandMarketsTM. To actualize numerous applications for sales and marketing, AI systems need various forms of software, such as application programming interfaces and machine learning algorithms. The high cost of software platforms and solutions is a result of the scarcity of specialists who can create machine learning algorithms.

Market for cloud deployment to grow at higher CAGR between 2018 and 2025

A MarketsandMarketsTM analysis on AI in marketing predicts that the market for cloud deployment would expand at a faster CAGR between 2018 and 2025. The migration of numerous companies to the cloud has prompted vendors to create cloud-based products. Among the benefits of moving to the cloud are improved flexibility, control, and scalability. The rising demand for cloud-based solutions from most businesses is being caused by the fact that using cloud deployment greatly lowers the capital expenditure needed to develop AI-based solutions for marketing and sales.

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North America to hold major share of AI in marketing market

North America is anticipated to occupy the greatest proportion of the global market in 2018, according to a study by MarketsandMarketsTM on AI in marketing. The region—which consists of the US and Canada—contributes most to the adoption and use of AI in marketing. Significant investment has been made in the market in North America, and a number of vendors have emerged to service the sector's rapid expansion. Due to the increasing adoption of AI by physically located retail outlets as well as continuous research and pilot projects by North American enterprises, the area is predicted to grow significantly throughout the forecast period.

Companies covered in the AI in marketing market report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce(US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US). Some of the other key companies included in the report are Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).

News Covered:

https://www.prnewswire.com/news-releases/artificial-intelligence-in-marketing-market-worth-4009-billion-usd-by-2025-673927653.html

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Last Updated April 3, 2023