A recent headline: Buying a burger or sandwich using NFT? This sounds similar to the Pizza bought using cryptocurrency.

NFT tokens development is having a good impact on numerous industries. In recent months, recognized food brands have started to dig and lay the foundation for their business in the NFT ecosystem. Brands include Coca-Cola, Taco Bell, Pringles, Burger King, and many others.

Are you wondering where NFTs got all the people’s attention?
The main driver of this digital technology is a high return on investment (ROI). Nobody could have forgotten how a high school student became a millionaire by investing in Shiba Inu. As the years passed on, its potential has grown simultaneously.

Subway My Way
The Sandwich expert- “Subway,” has employed NFT in its curriculum for its loyalty program called “Subway My Way.”

The best thing about this loyalty program is its ease of use. Customers have to sign-up for the program, and then they can collect points and spend them using the scan-and-pay method. Above all, the accessibility of this loyalty program is even compatible with mobile devices via the Subway app.

NFT Adoption In Top Global Brands
Let us look at a few brands that have adopted NFT technology.
Burger King
Burger King customers have to play a set completion game using NFTs. At first, they have to scan the QR code from their every meal to receive a token. Once three tokens are collected, the fourth one will be the NFT reward. It can be merchandise, free whoppers for all year, or a digital collectible.

Louis Vuitton
During its 200th anniversary, Louis Vuitton launched “Louis: The Game.” Players got the opportunity to obtain one of their limited edition NFT out of 30 others. However, Louis is not for sale now because the brand is educating users to acquire an awareness of this technology.

Taco Bell
Taco Bell NFTs' initial bid was $1 each but was sold later for thousands of dollars each. The original token owner has the real-world advantage of the $500 Taco Bell Gift Card. This NFT campaign also contributed to the Taco Bell Foundation for Live Mas Scholarship.

Sunny Skin
Sunny Skin collaborated with different beauty brands using smart contracts. With this collaboration, they have finally built an exclusive platform for buying premium skin care products. Additionally, a separate space was created for the users to discuss and share their thoughts about the brand.

Are NFTs The New Loyalty Reward?
Loyalty programs can be conducted more effectively and efficiently using NFTs. This is why top brands consider unique digital tokens to achieve better brand recognition, engagement, and acquisition.

The benefits of NFTs in customer loyalty programs are as follows.
NFT is the current trend and has the hype FOMO among users
It offers long-term brand equity and recognition
NFTs are more cost-effective than traditional methods
The uniqueness of NFT tokens promotes digital scarcity & attracts users

Even though NFT in loyalty programs is an infant application, many popular brands have shown interest in it. You can also follow the trend by employing Non-fungible tokens development services in your enterprise.