Google Updates For 2024 Advised By Top Affordable SEO Company UK

Search Engine Optimisation (SEO) is constantly evolving and 2024 guarantees to be no different. Google has several algorithm updates planned for this year that SEO professionals need to be aware of. With adaptive strategies, Cartoozo can navigate these changes, keeping their client's websites updated moving forward.

The first update that the team at Cartoozo wants clients to be aware of is the EAT principle. EAT rose to fame in 2014 and now ten years later, it is no longer the same. It is a core principle of Google ranking algorithms, prioritizing websites that provide expertise, authority, and trust (EAT). In 2024, this adds another curve ball with an additional “E,” creating the EEAT principle, that stands for experience, expertise, authority, and trust. The content creators are now focusing heavily on providing high-quality and valuable content that meets this new algorithmic update, ensuring their clients meet current demand.

Ben Cooper, the Sales Manager at Cartoozo, said “Last year we saw the Page Experience Update being rolled out, emphasizing heavily on user experience as an important ranking factor. This means that websites not only have to be optimized for speed and mobile friendliness, they also need visual stability, offering an outstanding user experience.”

Privacy has also become more important than ever before with the Cartoozo team focusing on privacy-focused strategies with the phasing out of thirty-party cookies, that have thrown professionals into a tailspin when it comes to traditional tracing and targeting methods. This requires first-party data collection to build a relationship with your audience to gather valuable information. The focus is to build a loyal audience, focusing on engaging content and user experience, driving organic traffic.

Ben Cooper, went on to say “Google is now focusing on intensifying their local search by claiming and verifying a Google My Business listing with accurate and complete information. Optimizing content with local keywords that target neighborhoods and specific cities and building local backlinks, while listing on relevant websites and directories. We are also encouraging online reviews, responding to feedback, and getting our clients to encourage their customers to leave positive reviews.”

About Us:

Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com/.