The Demand For Local Search Engine Marketing UK Has Risen In Q4 2023

Search engine optimization (SEO) is constantly evolving and 2022 saw eventful years in the local SEO industry. This year has been no different with a host of updates from the search engine giant, Google. As a result, the demand for local search engine marketing UK services has risen dramatically in the final quarter of 2023.

It was just over a year ago that Google announced some new features, many including local search engine updates. These included the user features, including being able to search for specific food dishes from a variety of restaurants, using Google Maps live view and images when conducting searches on the search engine. This meant that local search engine marketing companies had to adapt to these changes quickly, ensuring their clients didn't lose their ranking. At the same time, the changes also offered exciting opportunities for website owners to climb to the top of search engine results pages (SERPs).

Every year Google introduces new updates, sometimes as many as six hundred updates annually, many of which are involved in local SEO. The search engine results pages have been overhauled with some queries now having two or more features snippets. Google also started using a Multitask Unified Model to identify consensus for their search queries. This helped to reduce false results by up to forty percent.

Google also made changes to their Google My Business Profiles, enabling website owners to make changes to their business name, address, and phone number from Google Maps or search. Last year saw the introduction of Multisearch, a new feature that has had a significant impact on local search engine marketing businesses in 2023.

Ben Cooper, the Sales Manager at Cartoozo, a leading local search engine marketing specialist in the United Kingdom, said “Google multisearch queries include local SEO terms, the most common being “near me.” This has improved user experience, helping them identify local businesses through image searches. This is a very convenient feature, but for us, it has been making fast and effective changes to our campaigns, ensuring our client's rankings in local results improve and are not negatively impacted.”

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Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com/.