Air fryers are versatile cooking appliances that have seen growing adoption in both residential and commercial settings, including restaurants and hotels, due to their ability to prepare a variety of meals using minimal oil—promoting healthier eating habits. Increasing disposable income levels have led consumers to prioritize investments in modern, high-performance kitchen equipment, driving market expansion. The COVID-19 pandemic played a key role in accelerating air fryer adoption, as households increasingly opted for home-cooked meals to minimize the health risks associated with food delivery. Restrictions such as lockdowns and social distancing further fueled demand for user-friendly cooking appliances like air fryers and microwave ovens. However, the temporary closure of restaurants and other food service businesses during the pandemic resulted in a short-lived decline in commercial air fryer demand.

Market Size and Overview:
The global air fryer market was valued at USD 8.07 billion in 2024 and is projected to increase to USD 9.40 billion by 2025, ultimately reaching USD 17.71 billion by 2032. This growth reflects a robust Compound Annual Growth Rate (CAGR) of 9.47% over the forecast period. In 2024, the Asia Pacific region led the market, capturing a substantial share of 46.22%, making it the dominant regional contributor.

LIST OF KEY COMPANIES PROFILED IN THE REPORT
• Groupe SEB (France)
• Midea Group (China)
• Koninklijke Philips N.V. (Netherlands)
• Xiaomi Corporation (China)
• Spectrum Brands, Inc. (U.S.)
• Faber S.p.A. (Italy)
• Conair Corporation (U.S.)
• Meyer Corporation (U.S.)
• TTK Prestige Ltd. (India)
• NuWave, LLC. (U.S.)

Segmentation:
The air fryer market is segmented based on type, model, capacity, distribution channel, and end user. In terms of type, the digital segment led the market in 2024, driven by growing consumer demand for advanced cooking devices featuring multiple functions, digital connectivity, and voice control integration.

By model type, basket style models are expected to register the fastest growth due to their affordability and ability to cook a wide variety of foods evenly. These models offer a cost-effective alternative to toaster and oven-style air fryers, making them increasingly popular among consumers.

When categorized by capacity, 3–5 liter air fryers held the dominant market share in 2024, as this size is ideal for small or nuclear families, offering sufficient cooking volume for 2–3 people without occupying too much kitchen space.

In terms of distribution channels, supermarkets and hypermarkets accounted for the largest market share. Their wide product assortment—including both budget-friendly and high-end air fryers—makes them a preferred destination for shoppers seeking variety and convenience.

Based on end users, the household segment led the market in 2024, fueled by a rising preference for oil-free, healthier cooking alternatives among health-conscious individuals and families.

Geographically, the report evaluates market growth across major regions, including North America, Europe, Asia Pacific, South America, and the Middle East & Africa, offering a comprehensive view of regional performance and opportunities.

Drivers and Restraints:
Increasing Inclination toward Energy-Efficient Cooking Devices to Fuel Market Growth
The demand for energy-efficient products is rising due to various factors, such as the increasing network of commercial housing complexes, the rising number of residential housing units, and the increasing demand for smart homes. Moreover, homeowners are increasing their spending on renovation and interior décor projects, further accelerating the adoption of aesthetically designed home appliances, such as air fryers.
However, higher prices as compared to traditional cooking appliances, will hinder the air fryer market growth.

Regional Insights
In 2024, Asia Pacific led the global air fryer market, driven by strong demand for digital cooking appliances that enhance everyday cooking efficiency. Countries such as China, Japan, India, and South Korea are witnessing particularly high adoption rates, reinforcing the region's dominant market position. North America is also experiencing notable growth, supported by food companies promoting recipes specifically tailored for air fryers, further boosting consumer interest and regional demand.

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Key Highlights of the Report:
• Comprehensive Market Segmentation:
In-depth analysis based on product type, model type, capacity, distribution channel, and end user.
• Focus on Leading Market Players:
Detailed profiling of prominent companies, including their market share, strategic initiatives, and recent developments.
• Trend Analysis:
Identification of emerging trends shaping the market, such as technological advancements and changing consumer preferences.
• Review of Industry Developments:
Coverage of major events like product launches, mergers & acquisitions, partnerships, and regulatory updates impacting market dynamics.
• Growth Drivers and Restraints:
Evaluation of key factors propelling market growth, as well as challenges and risks that could hinder future expansion.
• Regional Insights:
Analysis of market performance across major regions—North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
• Consumer Behavior Insights:
Examination of shifting buying patterns, preferences for healthier cooking methods, and adoption of smart kitchen appliances.
• Forecast and Opportunity Assessment:
Market projections and identification of high-growth segments and untapped opportunities.