PUMA ( BRAND)



Title: Puma at 75: A Legacy of Style, Performance, and Innovation


1. Puma, a German sportswear and equipment manufacturer, has several future plans: -
Sustainability: Puma plans to use 90% sustainable materials by 2025. This includes:
Making 75% of its polyester recycled
Using 100% certified or recycled paper and cardboard
Using cotton and viscose from certified sources
Brand: Puma's brand mission is to become the fastest sports brand in the world. Its strategic priorities include:
Creating brand heat
Developing product ranges for consumers
Building a comprehensive offer for women
Improving distribution quality
Marketing: Puma plans to shift from selling products to leasing them.

Puma's 10FOR25 targets align with the United Nations Sustainable Development Goals. These targets cover a range of sustainability topics, including:-

.Human rights
.Climate action
.Circularity
.Plastics and the ocean


the full form of Puma

Called PUMA (Programmable Universal Machine for Assembly), they have been used since 1978 to assemble automobile subcomponents such as dash panels and lights.
Puma is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.

Collaborations and Cultural Impact:

Puma's influence extends beyond the world of sports, as the brand has consistently collaborated with high-profile celebrities, designers, and influencers. From the Puma Suede worn by legendary basketball player Walt "Clyde" Frazier to contemporary collaborations with Rihanna, The Weeknd, and Kylie Jenner, Puma has seamlessly blended athletic performance with streetwear aesthetics, becoming a staple in both sports arenas and urban landscapes.

special about Puma shoes



PUMA's self-lacing Fit Intelligence Training Shoe responds to athletes and their environment by adapting to the wearer's needs.

Puma start making shoes
The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory').
Puma Logo: History And Evolution Of The Iconic Design ...
The first Puma logo was launched in 1948 and looked much different from the present-day logo. At that time, the logo featured the letter 'D', with the puma cat jumping through the letter. The D letter represented the company's founder Rudolf Dassler. In later years, the symbol had the word Puma added to it.

PUMA CEO IS –Puma appoints Karthik Balagopalan as new MD for India - The ...
Balagopalan will report to Puma CEO Arne Freundt and will be based in Bengaluru. “He will start in his new role on August 1,

ambassador of Puma
Shami is known for his impressive track record in cricket and has been a key member of India's pace bowling unit. Puma's revenues in FY22 reached Rs 2,980 crore, surpassing Adidas, Nike, and Reebok combined. Sports brand Puma has roped in Indian fast bowler Mohammed Shami as its brand ambassador.
Puma made in India
Puma Clothes Manufacturers
The brand has manufacturers in countries like India, Bangladesh, Brazil, Argentina, China, and Vietnam. But among all of these Puma clothes manufacturers, China and Vietnam remain the major ones. Over 90% of Puma's clothing, shoes, and other apparel.


New launching by puma (https://in.puma.com/in/en/new-arrivals)
Puma launches mobile shopping app in India to enhance digital offerings


German sports brand Puma on Tuesday said it has launched mobile shopping app in India to further enhance digital offerings for consumers and provide quicker access to its products.
"India is the first country to go live with the Puma app developed by the German sportswear giant," the company said in a statement.


Puma, a leading sports brand in the country, has renewed its investment in India as a high priority market with this move, it added.
"Puma earned record revenue of Rs 2,044 crore in India during the financial year ending December 2021 at a 68.2 per cent jump over the previous fiscal. The brand also added 51 stores last year and has a total of 450 stores in the country so far," it said.
The Puma shopping app will not only allow users to purchase their favourite sneakers, athleisure and accessories but is also equipped with features, such as virtual try-on and 3D animations.
Cricketer and Puma brand ambassador Virat Kohli took part in launching the app in India by making an official announcement across his social media handles.


Puma announces partnership with Coperni



Sportswear brand Puma has confirmed it is forming a new creative partnership with French luxury fashion brand Coperni with the first products set to launch in January 2024.

In a short statement, Puma said that Paris-based Coperni will serve as the second-ever collaborator from the fashion space to create an original footwear design with the German-based sportswear brand.

The partnership will explore “new forms of innovation through a truly unique hybrid,” explains Puma, merging Coperni’s “modern and fresh view of fashion-tech” with its “authority, authenticity, and history in the world of sports”.

Heiko Desens, global creative director at Puma, said: “Coperni is a visionary, futurist partner. We want to bring innovation and technology into the fashion space, and that really excites me.”

The debut product is centred around the concept of a new “dress shoe” that is engineered to the specifications of a performance football boot, inspired by the Puma Future blending sport and fashion.

Sébastien Meyer and Arnaud Vaillant, founders of Coperni, added: “It’s such an honour to collaborate with Puma for our first sportswear collaboration. It's every designer dream to work on a sneaker, and we are so grateful to Puma for opening us the doors of their innovation department. We look forward to seeing people wearing our common avant-garde and sharp aesthetic.”