Dubai, UAE, 24/05/2025: CognitionUAE, the UAE’s next big thing in e-commerce well known for its intelligent shopping experience and localized offering, has just unveiled a significant customer-centric upgrade: delivery free in all purchases above AED 150. This brave decision is an aspect of Cognition UAE’s philosophy of not only producing products of excellent quality, but also providing value-driven convenience to increasing numbers of loyal customers throughout the Emirate.
As UAE consumers become more digitally savvy, and value conscious, the new free delivery benchmark addresses direct user feedback and purchasing behavior. This undertaking is set to stimulate greater volume of orders, improve users’ satisfaction and see CognitionUAE retain its competitive position in the regional e-commerce environment.
Redefining Convenience in UAE E-Commerce
CognitionUAE is an online store as well as a smart commerce ecosystem that is built to understand and serve the changing needs of UAE shoppers this way. When product categories encompass electronics, beauty, fashion, groceries, and wellness, CognitionUAE provides customised collections based on individual preferences as well as cultural standards. The free delivery for orders over AED 150 is in line with the platform’s commitment to turning shopping not only smarter, but also easier and, of course, more inexpensive.
“For customers in a market that is expanding fast but also putting extra premium on efficiency and value, free delivery has become much more than just an extra — it’s now an expectation,” said one of the spokespersons at CognitionUAE. We’ve heard our customers, analyzed the habits of their shopping and created an asset delivery policy which rewards everyday purchasing choices. Regardless of whether you are building up on necessities or trying out new life style products, we want you to be sure of the return on your investment on every order you place.”

Why AED 150? A Strategic Threshold Based on Consumer Insight
The AED 150 threshold wasn’t a random selection made. From a deep analysis of consumer behavior in thousands of orders processed, CognitionUAE identified that most carts are somewhere between AED 120-180 with a high rate of return purchases of multiple items.
By providing free shipping only a little bit above this average, CognitionUAE makes slightly higher cart values work, without forcing customers into overspending — a compromise between business and customer affordability. “Free delivery isn’t just about some dirham savings – it’s about frictionless experiences,” said spokesperson at CognitionUAE. “We believe the AED 150 is a good psychological and practical cut off point.” It feels achievable, not arbitrary. That’s the honey zone for loyalty”.

Delivery Across All Emirates — No Exceptions
The greatest attraction of this offer is nationwide coverage. Whether from the towering skyscrapers of Dubai to the art-filled neighbourhoods of Sharjah and the serene autumns in Fujairah, CognitionUAE’s logistics net-work guarantees prompt, reliable distribution throughout the seven Emirates. With fulfilment centers placed precisely, and last-mile partnerships tuned for speed and sustainability, arriving at the CognitionUAE customer’s doorstep rapidly with their product in perfect condition, irrespective of geography; is the end result here.
Combining Speed, Intelligence, and Affordability
CognitionUAE has developed a reputation of technologic invention and operational excellence at high speed. The AI-powered product recommendation engine, an easy-to-use mobile app for customers and a bilingual CS platform (Arabic and English) of the company has been lauded by users of all ages.
E-Commerce in the UAE: A Market on the Move
E-commerce growth in the UAE has experienced massive growth over the last five years due to the high internet penetration rates, smartphone adoption rates and the shift in preferences by consumers from analogue to digital shoppers. Statista indicates that the UAE’s e-commerce market will exceed AED 27 billion by 2026, and logistics and delivery performance will be decisive in the loyalty of the platforms.
In such a competitive margin, a free delivery policy, as offered by CognitionUAE, sends a strategic message that removes one of the last obstacles to online conversion: gratis transport-to-your-door. shipping fees.
 
Customer Loyalty and the Road Ahead
At the same time as this announcement, CognitionUAE also improves its loyalty program so its members can accrue further privileges, including early access to promotions, and bonus points when referring friends, as well as priority delivery options at peak shopping times. This is “free delivery is just the beginning”, added. As we scale, we will be deploying even more in the way of benefits to our most engaged customers. We view every purchase as a start of longer liaison and we want to continue to deliver – in both senses.
How to Take Advantage
Customers only have to make sure that they spend a total of more than AED 150 at the checkout process to enjoy free delivery. The system will automatically waive delivery charges – no codes, no coupon, no complications. If customers are buying electronics, skincare, pantry staples or fitness gear, if the order total hits the threshold, shipping is now free.
About CognitionUAE
CognitionUAE is an on-line next generation site in the United Arab Emirates blending smart technology with curated retail into a smart buying experience. A customer satisfaction, fast delivery, and local partnership-centric online shopping platform, CognitionUAE is setting the trend of the online purchases in the region.