Weekly Wisdom with Ross Tavendale: KPIs and Measuring SEO Performance
Modified Transcript Hello everyone, and welcome to another Weekly Wisdom. Today we are going to be talking about something that is very close to my heart, my lungs. No, I am only kidding, that is a terrible dad joke. Today we are going to be talking about KPIs. How many times have you been in your, say, agency, or maybe you work an in-house job, and someone has come up to you and said, "Hey, I would like 10 DA30 links this month.", and you are just like, "Ugh, kill me now." Or they are maybe like, "I would like number one rankings for this particular keyword." And you are like, "Well, that is not a thing." And all these ridiculous known SEO-based requests that are not actually going to make any difference to their business whatsoever. That is why having a solid reporting and KPI structure is really important. Today what we are going to do is we are going to go on the iPad, and I am going to write out the exact KPI structure we use at Type A Media and some of the metrics we use for reporting, so hopefully, you don't have all those awful conversations about blank metrics and DA and all that good stuff. Without further ado, let's get into it. Further reading: Essential Marketing KPIs for Agencies and Businesses The Upside Down Triangle Okay. This is a marketing talk. What do all marketing talks have in common? They have an upside-down triangle in them always. Okay. Once we have our very well done upside-down triangle, we need to split it into sections. Essentially, what we are doing here is using this as our sales funnel and attaching it to some sort of KPIs. Okay. We are going to split it into three major areas; conversational, informational, and then transactional. Each of these are at different stages of the sales pipeline. Conversational, Informational, and Transactional At the start with conversational, we are going to be thinking about KPIs that are just getting people in and starting to get them interested in your product or your service. Informational is where we take them out of the paid acquisition funnel and do something like email or some sort of subscribership to social. And then lastly is transactional, when we physically get them to buy something. Conversational KPIs Okay, let's talk about conversational KPIs. These are essentially all the things that your clients typically ask for but don't really have a huge bidding on the day-to-day.
Visit : https://new.allinclusive.agency/search-engine-optimization-service