Mumbai, India – November 15, 2025 – AJIO.com, India's leading fashion and lifestyle e-tailer from Reliance Retail, today announced its strategic vision to revolutionize the Indian online fashion landscape through the aggressive integration of Artificial Intelligence (AI) and advanced data analytics. This move aims to deliver a hyper-personalized shopping experience, further solidifying AJIO's position as the preferred destination for discerning fashion consumers across the nation.

Building on the success of its recent global brand partnerships with ASOS and H&M and its significant customer growth (adding 1.6 million new customers in Q4 FY24), AJIO is now setting its sights on the next frontier of e-commerce: truly understanding and anticipating individual customer preferences.

"At AJIO, we believe the future of fashion retail lies in hyper-personalization," said Vineeth Nair, CEO of AJIO. "We are investing heavily in cutting-edge AI and data science to create a shopping journey that feels intuitively tailored to each customer. Imagine recommendations that perfectly align with your style, size, and even your mood – that's the experience we are building."

AJIO's enhanced focus on AI and data will manifest in several key areas:

Intelligent Personalization Engines: Leveraging machine learning algorithms to analyze Browse history, purchase patterns, and even real-time interactions, AJIO will deliver highly relevant product recommendations, curated collections, and personalized styling advice, moving beyond basic 'customers who bought this also bought...' suggestions.
Dynamic Pricing and Promotions: AI will be used to optimize pricing strategies and tailor promotions to individual customer segments, ensuring competitive offers while maximizing value for both consumers and brands.
Enhanced Size & Fit Recommendations: Addressing a common pain point in online fashion, AJIO is developing AI-powered tools that utilize detailed garment measurements, customer feedback, and even body scan data (where available) to provide highly accurate size recommendations, significantly reducing returns.
Predictive Trend Forecasting: By analyzing global fashion data, social media trends, and consumer behavior, AJIO will leverage AI to anticipate emerging fashion trends, ensuring its inventory is consistently stocked with the styles customers will desire, reducing lead times for new collections.
Optimized Supply Chain & Logistics: AI will be deployed to streamline inventory management, predict demand fluctuations, and optimize delivery routes, leading to faster fulfillment times and a more efficient supply chain. This will further bolster the impact of Reliance Retail's ongoing quick-commerce expansion and dark store network.
AI-Powered Customer Service: While maintaining a human touch, AJIO will integrate AI-powered chatbots and virtual assistants to provide instant support, answer FAQs, and guide customers through their shopping journey, ensuring a seamless and efficient experience.