What is Digital Marketing ?
Digital Marketing is a much broader concept. Nowadays it is widely used by many
people all around the world. Digital marketing, also known as online marketing
means promotion, advertisement of the goods and services of the business on the
internet. It can be performed by anyone who is doing business.
Types of Digital Marketing :-
1. Email Marketing
Any company that offers, promotes its products and services via email is known as
email marketing.
2. Affiliate Marketing
Affliliate marketing refers to promotion of other sellers goods and services. You get
compensated when a customer clicks on that link and purchases your offering.
3. Search Engine Optimization (SEO)
Search Engine Optimization means to build your website in such a way that its
promotion should reach upto maximum customers. It is very important to get your
website to the top of the search results on the search engine result page.
4. Social Media Marketing (SMM)
Social Media Marketing is a very effective term nowadays. Most of the people use
social media than any other means. So it becomes much more easier to advertise our
products to reach upto them.
Advantages of Digital Marketing :-
1. Global reach
Digital Marketing helps businessman to reach with each and every consumer willing
to buy the relevant products and services in limited period of time.
2. Lower cost
It is much cost friendly to promote our goods and services than traditional marketing
3. Local reach
Digital Marketing helps businessman to reach with each and every consumer willing
to buy the relevant products and services in limited area.
4. Brand development
Digital Marketing helps its users to make brand development much more effective
and easier way than traditional marketing.
Disadvantages of Digital Marketing :-
1. High competition
As Digital Marketing is fast growing marketing technology, and its easiness to use
due to global internet accessibility, connectiveness is itself its a drawback for
different users having same products and services.
2. Time consuming
Due to new technology, not everyone is able to understand it so easily.
3. Security and privacy issues
Internet is full of hackers so keeping your credentials safe and secure is much more
challenging nowadays.
4. Dependability on technology
Scope of Digital Marketing
In today's fast-paced world, digital marketing is everywhere. Whether you're
scrolling through your social media feed or shopping online, you're exposed to digital
marketing. Everyone is connected directly or indirectly with it. The customers or the
sellers all are highly dependent on it. Nowadays digital marketing is used in almost
every field those are linked with the businesses.
Why join our institute today ???
We provide 100% Job placement assistance after completing course. Our faculty
comprise of experienced certified trainers from IT industry. We offer job-oriented
programs and practical training during sessions to get hands on experience. During
training sessions we give to Live Project to work so that one can get practical
knowledge of working with desired field using real time examples. We offer a
affordable fee structure.Our prime motto is to prepare our students to face today’s
corporate scenario.
For more details please contact 8007777243