Pay-per-click advertising is one of the most established forms of digital marketing out there. But for businesses that haven't tried it, your first question is definitely "why is PPC important?"

PPC is important, make no mistake.

But, before developing a PPC strategy or investing in a full advertising campaign, it is important to understand why PPC Marketing is important for online business growth. Here we explain why!

The main benefit of this style of marketing is that it is considered one of the most successful forms of online advertising. It offers fast results and reliable returns and is also one of the most ubiquitous advertising styles. It helps businesses get more visibility on search engines like Google or Bing, plus PPC visitors are much more likely to convert.

It can give immediate and consistent results

Arguably, this is the biggest draw of using PPC. Unlike search engine optimization that focuses on "organic" traffic growth, PPC advertising can give marketers results as soon as their ads are published, practically overnight.

This is why PPC is important for businesses that are particularly interested in generating revenue quickly or taking advantage of a very short-term marketing window (such as special events, product launches, holidays, seasonal sales, etc.). In fact, for broad advertising strategies, PPC is important as a central part of a short-term and long-term digital marketing strategy.

For search ads on Google or Bing, advertisers set up their ads through each platform's portal, set up their ad campaigns/ad groups, set up a budget, and determine the parameters of their ads; once the ads are launched, they can start right away. appear in search results and can start driving clicks/conversions right away. However, it is important to note that PPC campaigns can perform better once they provide enough feedback data on campaign performance; This data can be used to adjust campaign reach, improve keyword targeting, target high-value audiences, and use bidding strategies more efficiently.

Part of the importance of PPC lies in using its resulting short-term data to reduce/cancel budgets for ineffective campaign attributes and focus on high-value campaign attributes.

PPC contributes to your business goals and income

This may seem obvious, but another reason PPC is important is that it directly contributes to a company's core KPIs and can directly (and measurably) drive revenue. After all, that is the point!

Since, as we explained above, this style of advertising gets results so quickly, the fact that it also works as a reliable source of good income makes it all the more tempting. Why use PPC marketing when paying to run ads on search engines, partner sites and social networks is required? Well, according to Google, on average, businesses typically earn an average of $2 in revenue for every $1 they spend on Google Ads. That's an incredible 2:1 ROI!

Most PPC platforms have built-in KPIs like campaign goals, allowing businesses to target specific business goals:

For search engines, ads can be designed to drive: sales, leads, website traffic, brand awareness, app downloads, offline conversions, session length, and much more.
Social media platforms such as Facebook, Instagram, LinkedIn, etc. offer similar goals such as brand awareness, product sales, video views, messages, app downloads, post engagement, etc.
This is a big part of why the use of PPC advertising is so important to businesses that exist online. The leading ad platforms are built around the purpose of helping businesses grow online with a variety of ad styles that are built around their specific goals.

These types of ads can help businesses advertise their specific needs, as well as to measure results and track performance.

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