By Pankaj Gupta, CEO and Founder EnableX.io

Like any other year, 2021 will soon become history. And as it happens always, old technology trends fade into oblivion while new trends emerge. As we head into the new year, what does 2022 have in store for CPaaS? Here’s a look at the top five trends that will define Communications Platform-as-a-Service:

Omnichannel race will heat up
As consumers prefer to interact with brands through multiple platforms, offering relevant and contextual cross-channel communication experience becomes critical for businesses. According to UC Today, a highly respected communications tech publication, nine out of 10 consumers are looking for an omnichannel experience. McKinsey, a leading global consultancy firm, confirms this,” offering a compelling omnichannel experience used to be the bleeding edge of businesses. Now it’s necessary for survival.”
Read More : https://www.expresscomputer.in/guest-blogs/cpaas-predictions-for-2022/83070/