A blog giving a short overview of Multi-Channel Marketing. How it is beneficial to Business.
The Covid situation has made businesses realize the importance of multi-channel marketing. With offices and shops closed, Many enterprises faced a loss. Some organizations switched to Work from Home jobs. Customers shifted to Digital shopping from social platforms and e-commerce websites.
It is no secret that businesses have integrated multi-mode marketing. Many businesses use strategies to attract, promote, and drive to the store.
If, we go through statistics.
In the 2020 survey, Italian marketers prefer email marketing for communicating loyalty initiatives. For engagement, 44 percent of professionals in the retail sector favored email marketing. If we take customers’ perspective, 27 percent responded to drive-in store marketing.
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There were some observations, 20 percent of retail marketers use mobile apps., to communicate loyalty programs. Twenty-three percent of retailers use the same for drive-in store campaigns.
Twenty-five percent of marketing professionals believe digital touchpoints are beneficial in customer interaction.
It was observed that,
More than 67 percent of customers rely on content research to make a purchase decision. Sixty-four percent of buyers read content on the website before making the decision.
Businesses have realized the significance of multi-way marketing. Consumers are active on many platforms, websites, and locations. Companies need to update multi-marketing strategies to increase customer reach.
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Multi-channel Marketing
It is a strategy used by businesses in engaging with their customers across various platforms. In the ’90s, customers used to only visit stores for purchase. Today several stores and their product are available online. With one tap, customers can buy the product, share information and reviews. Internet and Social Media are influential tools to interact with customers and generate revenues.
Definitions:
SAS analytics solutions define Multi-Channel Marketing as,
Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. – and enabling customers to take action in response – preferably to buy your product or service – using the channel of their choice. In the most simplistic terms, multichannel marketing is all about choice.
Shopify defines as,
Multi-channel marketing is promoting and selling anywhere your customers buy. Beyond advertising, it brings commerce to various channels — namely, marketplaces, social media, messaging apps, and online communities — where your target market already spends their time.
Why use multi-channel marketing?
Compared to the pre-digital era, multi-channel marketing has evolved into a massive environment. Broadcast media backed the print media, and now, digital media have taken the baton. In the digital age, there is access to a pool of information.
There are 5 billion active internet users. With 3 billion Google searches every day and almost 2 billion website visits.
You will be surprised by the fact that around 130 billion emails are shared every day
Social media.
3 billion YouTube videos stream on the internet.
4.5 million photos uploads on Instagram
4 million tweets on Twitter
It is an expanding market.
There is a rise in Account Base Marketing. Eighty-seven percent of B2B marketing professionals agree ABM delivers high returns.
Seventy percent of recruiters are active social media users. They use social media for screening and recruitment
Social Media and Google reviews have become prime platforms for customer feedback.
Businesses need to be forever updated. There is constant update in the algorithms which, revolutionized the user experience. Amazon is one such example. With a 100 millisecond increase in page speed, Amazon saw a 1 percent increase in its revenue.
Multi-Channel Marketing guides businesses to reach customers. Enterprises can design a strategy with an available digital database.
The audience is everywhere. Not just on a single location, website, or platform. They are dynamic, informed, and changing. Multi-mode marketing helps you to understand and reach your target audience.We have an expert team that will guide you in Multi-Channel Marketing. To know how to contact us.
An important point to consider while designing a Multi-channel strategy.
Customized- content: Your task does not stop at message delivery. The customized message should draw attention, response, and will to purchase.
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