One of the most common and trending cosmetic surgery today is the breast implant surgery. Women are becoming more aware of their body types as society continues to modernise. A decent figure is the most valuable jewellery that every woman aspires to have. A good bust boosts a woman's self-confidence. Breast implant surgery or breast augmentation surgery helps in boosting the appearance of the female breast.

A breast implant is composed of silicon shells that are either filled with sterile salt water (saline) or silicone gel. Breast implant surgery is intended for those females who want to improve their appearance and make themselves more beautiful. It refers to the body contouring process that results in an increase in the size of the female breast based on her desires. Breast implants are man-made objects that are surgically inserted into the breast during mammoplasty, a procedure for increasing the breast. Breast implantation is carried out for a number of reasons, including for women whose breast size has decreased owing to pregnancy, who has a mastectomy, whose breast is asymmetrical, aging, and weight loss. The global breast implant market is ageing at a rapid pace due to a growth in the female population’s demand for enhancing their visual appeal.
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Newest Insights in the Breast Implant Market
The growing occurrence of breast cancer among females and the increase in inclination and consciousness towards breast reconstruction and augmentation procedures for beauty enhancement have boosted the demand for breast implants. As per a report by Research Dive, the global breast implant market is expected to surpass a revenue of $4,453.0 million in the 2022-2031 timeframe. The North America breast implant market is expected to perceive foremost and dominant growth in the years to come. This is because of the rise in the adoption of cosmetic procedures and the increase in the number of breast augmentation surgeries in the region.

How are Market Players Responding to the Rising Demand for Breast Implant?
Market players are greatly investing in pioneering research and inventions to cater for the growing demand for breast implant techniques. Some of the foremost players in the breast implant market are Allergan, Groupe Sebbin, GC Aesthetics, Mentor Worldwide LLC, Laboratoires Arion, Hansbiomed Co. Ltd., Sientra Inc., CEREPLAS, Groupe Sebbin SAS, Silimed, and others. These players are focused on planning and devising tactics such as mergers and acquisitions, collaborations, novel advances, and partnerships to reach a notable position in the global market.

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In October 2022, AbVie's Allergan Aesthetics, an American publicly traded biopharmaceutical firm, launched a new breast cancer awareness campaign called "Power of You" that emphasizes breast reconstruction.

In May 2022, GC Aesthetics, Inc. (GCA), a privately held medical technology firm that provides aesthetic solutions to worldwide healthcare industries, announced the launch of PERLE, a newest generation of breast implants.

In June 2022, Coll Plant, a regenerative and aesthetic medicine firm emerging with advanced products and technologies for tissue regeneration and organ manufacturing, announced the start of a study in large animals to address breast reconstruction needs with its 3D bio-printed regenerative breast implant program.
COVID-19 Impact on the Global Breast Implant Market
The unpredicted rise of the coronavirus pandemic in 2020 has adversely impacted the global breast implant market. The pandemic's impacts are significantly experienced in the medical equipment sector, with both ups and downs. The key reasons behind this scenario are supply chain disruptions and the cancellation or postponement of elective surgery. The cosmetics sector has also been greatly affected by the pandemic. The growth in coronavirus patients is increasing the work for medical personnel. As a result, resources from all disciplines and departments, including ventilators, hospital beds, ICUs, and other medical equipment, were moved to the care of COVID-19 patients. The governments of many countries have postponed all elective and non-essential procedures. Cosmetic procedures like breast enlargement were cancelled or postponed as they come under the “non-essential" category of elective treatment. However, after the relaxation of the Covid-19 pandemic since the end of 2022, interest in and demand for breast implants has globally increased.

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Research Dive is a market research firm based in Pune, India. Maintaining the integrity and authenticity of the services, the firm provides services that are solely based on its exclusive data model, compelled by the 360-degree research methodology, which guarantees comprehensive and accurate analysis. With unprecedented access to several paid data resources, a team of expert researchers, and a strict work ethic, the firm offers insights that are extremely precise and reliable. Scrutinizing relevant news releases, government publications, and decades of trade data, and technical white papers, Research dive delivers the required services to its clients well within the required timeframe. Its expertise is focused on examining niche markets, targeting their major driving factors, and spotting threatening hindrances. Complementarily, it also has a seamless collaboration with the major Market aficionado that further offers its research an edge.

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