Shopify is a leading e-commerce platform, powering more than 1.7 million businesses throughout the world and generating more than £158 billion in sales. It is an all-in-one e-commerce platform helping brands start, grow and run their online business. Every e-commerce site should be built with Search Engine Optimisation (SEO) in mind, ensuring it reaches the right audience through search engine results.

“Choosing the right theme is essential to your Shopify SEO optimization UK success,” said Tony Andrews, the Manager of Genie Crawl, a boutique digital marketing agency in the United Kingdom. “The right SEO-friendly theme improves a brand's chances of ranking higher in search engine results pages (SERPs) and achieving long-term success.”

The team at Genie Crawl focuses on creating Shopify sites using themes that are responsive and mobile-friendly. Potential customers these days use a variety of devices to search for products online including smartphones, desktop computers, tablets, and laptops. A store with a responsive design is more likely to achieve success with a focus on mobile friendliness.

Genie Crawl's expert SEO team that works with Shopify focus on choosing Shopify themes that offer fast load times, reducing the bounce rate and improving crawlability. Site speed is determined by the code used. The faster pages load, the higher the chances a visitor will stay in your shop for longer, increasing your chances of converting them into a customer.

Tony Andrews from Genie Crawl, went on to say, “We have found that Shopify themes that offer featured and rich snippets improve their SEO success. Featured snipped are structured information taken from the website and displayed in Google search results in special boxes, this increases your ranking and improves the chances of no click searches.”

Customized metadata is also essential to Shopify's SEO optimization success in 2023. The right theme should offer customizable title tags, meta descriptions, open graphs, Twitter cards, Robots meta, and alternative text. In addition to Shopify SEO services, Genie Crawl also provides social media services, and building a strong social network can help boost the SEO efforts of any online store. Billions of people use social media every day sharing things that they find of interest.

The Genie Crawl team provides high-quality SEO optimization solutions for Shopify clients, helping them achieve long-term success moving forward.

About Us: Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction, and a free site analysis. To find out more, visit https://www.geniecrawl.com.