Martial arts marketing is a broad term that encompasses a wide variety of activities. It is important to note that martial arts marketing is not a "one size fits all" proposition. The types of marketing activities you utilize will be dictated by many factors including the type of martial arts you teach, the size of your school, the demographics of your students, the competition in your area, and your budget.
The goal of martial arts marketing is to generate new students for your school, maintain your current student base, and increase your school's profitability. There are many different aspects to martial arts marketing.

PROS of MARTIAL ARTS MARKETING
1. Has a wide range of marketing strategies to choose from.
2. You can be very creative with your marketing.
3. There are many ways to measure your marketing efforts.
4. You can tailor your marketing to your specific target audience.
5. You can use martial arts marketing to build brand awareness.

CONS of MARTIAL ARTS MARKETING
1. It can be difficult to stand out from the competition.
2. You need to be able to track your results.
3. You need to be willing to invest time and money into your marketing.
4. You need to be able to change your strategies as needed.
5. You need to be patient when waiting for results.

Martial arts academies to teach them using the Jeet Kune Do and Filipino Martial Arts system.