The U.S. beauty devices market is expected to grow at a CAGR of 17.0% during the forecast period with its market size predicted to reach USD 31.1 billion by 2024. The U.S. Beauty Devices market is primarily driven by the technological advancements, increasing aging population, high awareness in the country regarding the available treatment options, high prevalence of skin disorders, development of hand-held devices. Hair removal devices, cleansing devices, acne devices and light/led therapy and photo rejuvenation devices are majorly contributing to the U.S. beauty devices market.

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Different factors driving the U.S. beauty devices market are technological advancements, adoption of at-home LED therapy devices and acne treatment devices, the increasing prevalence of skin conditions, the increasing rate of hormonal imbalance cases and aging population. The U.S. has one of the highest per capita income around the world. In 2017, the GNI per capita income in the U.S. was USD 60,200 PPP. High per capita income of the U.S. population illustrates high purchasing power and affordability of technologically advanced devices. Moreover, the aging population in the country fuels the demand for beauty devices for skin care. In 2012, less than 20% of the U.S. population was over 60 years old. But by 2050, people over age 60 are expected to account for 25-29% of the U.S. population.

The high cost of devices, health risk associated with the use of these devices, and available cheaper alternative to the beauty devices are the key challenges faced by the beauty devices industry in the U.S.

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Some of the key players operating in the U.S. beauty devices industry are Panasonic Corporation, L’Oreal SA, Photomedax Inc., Home Skinovations Ltd, The Proctor & Gamble Company, Koninklijke Philips N.V., Carol Cole Company, Lumenis Ltd., Syneron-Candela, and TRIA Beauty, Inc.

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