New York, US—March 06, 2023: Ethnic encoding has emerged as one of the most effective ways of profiling customers and creating effective and useful databases. A unique code is assigned to every ethnicity, and all the people with the same code are classified together. This is essentially a method of organizing the data so that it can be analyzed and used in an efficient manner.

GoDiversity is a top-rated multicultural marketing agency in New York that provides streamlined Hispanic advertising and marketing services. Among other services, the company also provides the latest method of database marketing.

Their database marketing primarily revolves around gathering and organizing data so that it can be used to target specific market segments. The database is also used to reach the customers effectively using platforms and channels where they’re most receptive to the advertising.

The Hispanic advertising experts at GoDiversity organize the database using several different methods, such as geo-level, DMA-level Claritas, and ethnic encoding. Ethnic encoding remains one of the most popular and widely used data organization methods that allow marketers to do target marketing for specific ethnicities.

This works particularly well for the Hispanic community, which is not a monolith and has many different ethnicities present in it. The team at GoDiversity uses ethnic encoding to add specific cultural nuances to the messaging for the audience of different ethnicities. This is considered an effective way to use the differences in the different Hispanic communities to create relatable content.

Talking about the company’s database marketing efforts, a multicultural marketer at GoDiversity stated, “In this day and age, database marketing can make a world of difference to advertising efforts. Our team emphasizes creating and organizing databases that can give a quick birds-eye view of our client’s customer base. We then use these databases to craft customized messages for the audience, depending on their specific characteristic, and reach them using a channel they’re most likely to respond to.”

In addition to database marketing, GoDiversity’s fully integrated multicultural marketing services also include brand strategy, mass advertising, D2C advertising, media planning, digital marketing, media planning, studio production, and more.

About GoDiversity
GoDiversity is a reputable advertising and marketing agency based in New York City. The agency specializes in providing creative marketing campaigns to help businesses reach a diverse audience with the usage of various platforms such as TV, radio, print, internet, and social media.
Contact Information
Address: 436 East 58th Street, Suite 3D New York, NY 10022
Phone: (917)7976189
Email: [email protected]
Website: www.godiversity.com