Data Privacy for Marketers and Its Principles

Posted September 16, 2022 by Honeywhaleza

South Africa, Aug’22: The data protection and privacy environment have altered dramatically in recent years.

Companies and consumers are becoming increasingly concerned about their data and its violation, especially when companies have access to a large number of consumer data in their systems.

People do not hesitate to leave a website if they realise it is unsafe or their data may be compromised. Keeping this in mind, it is important to protect consumers’ data and understand its principles.
Below are the general data protection principles every company should follow: -
1. Lawful, fair, and transparent processing – This principle states that a company should always process user data in a lawful, fair, and transparent manner. The process must be part of a contract or a legal obligation or should be in the public interest.

2. Purpose Limitation – According to GDPR, you must state the exact reason for collecting any user's data, and the data should only be used for that specified purpose. Moreover, you cannot share any user’s data if they share it, understanding that it would be kept private.

3. Data Minimisation – A company should not collect anyone’s data more than needed. It should be adequate, relevant, and limited to necessary use. Users should be aware that their data will not be shared or used for any other purposes than those stated when their data was collected.

4. Data Accuracy – You must be certain that the data collected is correct. If the data has been edited or is incorrect, it should be removed or corrected.

5. Data Retention – Once the purpose of collecting that data is met, the user’s data should be removed or shouldn’t be used any further. The company’s data retention policy should mention; why information is collected, what is collected and how long the company will use it.

6. Integrity and Confidentiality – This is one of the most important principles. According to GDPR, a company should protect users’ data at any cost and not share it or use it for wrong purposes.

It is not enough for businesses to comprehend data privacy principles, and they must be held accountable for carrying them out. It is their duty and responsibility to take care of the users’ data they have collected.

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About the Company:
Honey Whale has a well-dedicated team of experts who aim to deliver the best and most creative solutions and strategies to their clients to help them grow their business. In addition, they are Shopify partners and E-commerce experts. They deliver exceptional digital marketing and IT services, ultimately designing successful and valuable consumer experiences across all service areas.
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Issued By Honey Whale
Country South Africa
Categories News
Last Updated September 16, 2022