The global baby toiletries market is observing significant growth owing to increasing awareness regarding hygiene care for babies, increasing disposable income of the consumers and rising birth rate. The increasing awareness regarding the benefits of baby products such as baby wipes, diapers and tissues is driving the growth of the global baby toiletries market growth.

The products that are available in the market for the babies are haircare products, skincare products, diapers, wipes, bathing products and others. China and India are the most populated countries and are observing highest demand for baby toiletries as the number of birth rate increases the usage of baby toiletries is expected to rise at an accelerating rate.

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The increase in the number of working women population and enhanced standard of living of consumers in developing economies such as China and India are accelerating the growth of the baby toiletries market globally. Traditionally, the concepts of diapers were not used in countries like India and the mothers were required to change the clothes of baby every time it becomes wet. Moreover, in progressive nations, the women population are not just confined to look after their baby but to work in an equal manner like men. The demand for women as a part of labour workforce has increased significantly in some years.

The government is also introducing several policies for uplifting the women workforce in several regions. To save time for women the companies has developed several wipes and Huggies for the babies that do not require changing the clothes of baby every time they are waiting. The wipes can work for almost 8 hours and helps the baby to be hygienic and dry so that baby does not fetch cold. The baby toiletries product launched in the market has made the life of women simple, convenient and flexible. Above all the factors helps in the growth of the baby toiletries market.

Asia-Pacific is expected to witness fastest growth in the global baby toiletries market owing to the increasing birth rate in the region. There are several awareness campaigns being introduced by the government and several organizations to make the consumers informed regarding baby hygiene as the result this is enhancing the demand for this product in the region.

Some of the key players operating in the global baby toiletries market include Johnson & Johnson Consumer Inc., Procter & Gamble, Kimberly-Clark Corporation, Ontex International, Hengan, Beiersdorf AG, Unicharm, KAO Corporation, Dabur India Limited and Unilever.

Source: VynZ Research