Sergey Barandich talks about how auto financing is going digital. The tech-savvy auto buyers expect to manage their finances remotely. This digital adoption can be felt across the financial service industry. Implementation of digital solution in auto financing is important to remain competitive. The auto dealers who lack an effective digital marketing strategy are left behind the curve. They will eventually lose their business to those who have developed digital platform to connect with their clients.

As the customers have grown accustomed to digital adoption in other industries, they now prefer the auto finance lenders who offer critical component of this process online. The process includes car search and buying, credit approval, pricing, and engaging with the lenders. It is important that the online experience of the customer is seamless with the dealership he interacts with.

A complicated financial application frustrates customers and they drop out of the financing process. They prefer a quick and easy financing process with an ability to search for monthly payments. Sergey Barandich further adds that by going digital, the auto finance lenders can grab more information about the customer. In the absence of relevant information, the lenders might lose good opportunities.

About Sergey Barandich

Working at Redline Auto Sales, Sergey Barandich concludes that more and more dealerships are realizing the importance of adopting digital platforms that will benefit all the parties involved. They understand that digitalization helps in fostering and maintaining relationship between dealer and the customers.