A question growing up more frequently is,"With the internet being such a driving force for advertising, is there still a need for printed banners and large format promotion?" The solution is yes. In reality, while we might be living in a technologically educated universe we invest a fantastic amount of time away from our computers. And, to top it off, once we spend some time walking we are actually more aware than when we're static. The movement activates the believing part of our mind and consequently helps us to make conclusions. That means you may be more mindful of the banner ads you find on the bus which moves on your sail compared to the banner over the side of the site you're surfing in the office or home.

You will find a significant number of ways that you can use large format printing at the kind of outdoor banners, nylon flags, and plastic signs. All these are valuable marketing tools for businesses. They may be put on the sides of buildings, public transport vehicles, poster displays, etc.. On our commute we now see more advertisements than we could fit on a 16" screen. And because they are bigger, more information can be displayed on each individual ad.

Outdoor banners are durable and attention-grabbing. They can be tied using strong rope for bad weather. Although ideally they promote outdoor events they can be hung from ceilings and walls just as easily to promote sales for grand openings or closeouts. Giant posters and signs for your store can be used in the advertising of products and services. They're bigger, they're brighter, and they stand out more than the flashing advertisements we have grown to ignore online. They also tend to appear more trustworthy than their online counterparts. You don't click on physical banners only to be linked to a viral website. But, that is a whole other story.

Nylon flags are hugely affective in promoting an item or offer. Custom nylon flags capture the eye of passers-by because they are not stationary. Having them designed with bright colors and logos blazing will guarantee some curiosity. Dancing flags and applique flags are great for announcing a re-opening, or trying to get attention in a building that is shared with other companies or services. A lot of city buildings will use them because there's very little wall space outside. Decorative street banners and lamp post banners make the store front more welcoming to customers, as if to say,"We're here to remain. Welcome to our location, feel free to look around."