When it comes to the level of social media activity by regional demographic, Miami's Hispanic population is one of the most active amongst the United States. In order for publications to reach readers, they must be active on social media. Miami New Times is an active publication on social media. They have a very impressive amount of followers throughout their various social media platforms and their posts are usually quite engaging. Their formula makes it very attractive for brands wishing to utilize Miami New Times advertising.

Despite Miami New Times' strong social media presence in increasing their Miami New Times advertising, Calle Ocho News (www.calleochonews.com) is set to surpass them because of their strong efforts to publish content that is better suited for the Hispanic and Cuban community in South Florida. They are quite active on social media and their viewers are more likely to engage with the content in comparison to Miami New Times. Calle Ocho News' higher rate in audience engagement is setting them up to have an advantage for brands looking for alternatives to Miami New times advertising. Calle Ocho News' rates are cheaper and brands who advertise on their site have a higher rate of engagement with viewers. With their services of website design, mobile websites, and social media marketing, combined with great content, Calle Ocho News is set to be the premier outlet for brands to engage with the Miami demographic.