The male grooming market was valued at $55.22 billion in 2021 and is anticipated to increase at a CAGR of almost 7% from 2022 to 2030 to reach $110 billion.
People use grooming products to keep up with their basic hygiene and to seem attractive. In essence, these items help people maintain and improve their physical attractiveness. Shaving creams, fragrances, deodorants, aftershave colognes, and shampoos were the only male grooming goods available in the past. Due to men's increasing individualism in recent years, a number of innovative items have been released by various corporations just for guys. Among them are basics for skincare, such as facial creams, face masks, moisturizers, and anti-aging items; beard products, such as beard growth oils and beard combs; and cosmetics, such as bronzers and congealers.

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GROWTH DRIVERS:
The primary factors influencing the growth of the global male grooming market are the rising awareness of male consumers regarding their personal wellness and appearance, the rising number of male consumers inclined towards satisfying the newest beauty trends, the surging disposable incomes of men, the quick changes in the traditional idea of masculinity conforming to physical appearances, the changing lifestyles, and the rising spending by men in salons and spas.
A growing number of brands are shifting their focus from unisex products to gender specific offerings, which has led to an increase in the variety of products available for men. Other factors include the increasing acceptance of male grooming around the world, the surging awareness regarding the effects of unfriendly environmental conditions like pollution and sun rays on the skin, the growing tendency of youth to grow facial hair combined with a proliferating number of pogonophiles, and the growing inclination of young people to grow facial hair.
The high cost of male grooming products, the lack of consumer knowledge of niche and premium male grooming products in semi-rural and rural areas, and the rising brand perception among males, however, may restrain the expansion of the male grooming market over the projection period.

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MALE GROOMING MARKET SEGMENTATION:
By Product:
• Shave Care
• Shaving Creams
• Shaving Gels
• Razors & Blades
• After Shave Care
o Lotions
o Splashes/Gels
o Balms
• Skincare
• Anti-aging
• Face Washes
• Moisturizers
o Oil-free
o Emulsions
o Multi-purpose
• Hair Care
• Shampoos
• Conditioners
• Styling Products
• Pomades
• Putties & Clay
• Creams
• Waxes
• Gels
• Toiletries
• Soaps
• Shower & Washes
• Fragrances
• Antiperspirants & Deodorants
• Perfumes
• Colognes
• Others

By Price Range:
• Premium Products
• Mid-range Products
• Low-range Products

By Distribution Channel:
• Hypermarkets/Supermarkets
• Salons/Grooming Clubs
• Drug Stores
• E-Commerce/Online
• Retail Stores

KEY COMPANIES IN MALE GROOMING MARKET:
• Procter & Gamble Company
• Edgewell Personal Care Company
• LVMH Moët Hennessy – Louis Vuitton SE
• Natura Cosmeticos SA
• Koninklijke Philips NV
• ITC Limited
• Johnson & Johnson Private Limited
• Unilever PLC
• Coty Inc
• L'Oréal S.A
• Beiersdorf AG
• Colgate-Palmolive Company
• Kao Corporation
• Estee Lauder Companies Inc.
• Reckitt Benckiser
• Panasonic Corporation
• Other Players

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