The U.S. vacation ownership market was valued at USD 10.08 billion in 2022 and is expected to reach USD 15.32 billion by 2028, growing at a CAGR of 7.22%. The market is anticipated to expand significantly due to the increased adoption of point-based vacation ownership. The popularity of vacation ownership is on the rise owing to the multiple benefits of luxury accommodation, attractive tourist services, and travel which is anticipated to accelerate the demand for vacation ownership. Furthermore, the rise in preference among users for adventure and seasonal holidays for relaxation is estimated to boost the U.S. vacation ownership market during the forecast period.

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Key Winning Imperatives in the U.S. Vacation Ownership Market

Hotel occupancy rate is a key performance indicator in the hotel industry. In 2022, the occupancy rate increased to 82.6% and exceeded the pracademic levels of 80.8%.
AR has the potential to become among the top hotel and timeshare technology trends in the coming years.
Point-based timeshares are a progressively popular alternative to owning a traditional, fixed week of a timeshare.
The growth of the tourism and hospitality industries in the U.S. supports the growth of the U.S. vacation ownership market.

AR helps an individual experience the virtual elements in the real physical world. The technology is valuable to the hospitality industry since hotels fundamentally sell a physical environment that can be augmented through AR. Moreover, the significance of technology in the vacation ownership industry increased in line with the shift in target demographics. Millennials are the dominant consumer generation, likely to employ digital technology and invest in VR and AR devices. AR and VR have gained considerable momentum and are expected to provide new growth opportunities in the U.S. vacation ownership market.

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