Website development has a lot of stages and technical levels and tasks. Many of these would be jargon to most of the people who hire a London SEO company to take on this mammoth task on for them. And so it is important that you have a brief insight into the job profile of your company and see what exactly you have asked of them.

Website development has a lot of roles involved. First is the role of the SEO strategist of the London SEO company who goes through the content you wish to display on your site and compares it to your goals and aims. This helps him come up with the required list of keywords according to which he plans the landing pages. The pages that a client will land on after his particular search are called landing pages. These pages should contain the right information and should be fast to load. The architect and designer of the Search Engine Optimisation London company takes up from the SEO strategists and incorporates all the guidelines into a suitable and user friendly website design that is attractive and easy to comprehend. The front end coder incorporates the necessary changes so as to sure maximum readability in terms of search engine optimisation London while the Back end coder works with URLs to enhance the capability of the SEO.

The two most crucial roles of a London SEO company are that of the front end and back end coders. For front end coders, some techniques are sure shot ways to nail Search Engine Optimisation. One of these is to use CSS instead of a table structure. Though a common technique, it is definitely worth a mention. Also the use of H tags and other styling elements to distinguish between the unique content on the site can improve Search Engine Optimisation London significantly. Though considered insignificant by the oblivious, font plays an essential role too. The front end coder should ensure that the font is machine readable and the images are displayed with image tags and not CSS and the text of the image is repeated verbatim. Thus, all the tags should contain the words n the image. And most importantly he should ensure that he site loads fast and does not take time. That is by far the biggest turn off.

As for the back end coder, he should deal with the alternate URLs that a client might happen to enter. For example irrespective of whether the client does or does not use ‘www.’, the server should direct him to your site. Also sometimes the URL has a railing or an extra slash. With or without it the server again should direct him to your site. Another concern for any back end coder of a London SEO company is to deal with the Content Management System or CMS. He should ensure that CMS works in sync with the SEO and also that it generated a site map that is stored in the root folder of the site.
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