Hiring the right SEO London company to do optimize the various elements of your website to perfection is no longer enough. What is required is hiring the right search engine optimisation London company that can do both- right Search Engine Optimisation and increase the speed of your website. Let us face it, attracting the right crowd is not enough if the crowd does not stay long enough to make a purchase or fill out a form, none of which will happen if your website is too slow. How to deal with that requires some amount of leg work and here is how to go about it.

The first step is to choose the right server. Ask your Search Engine Optimisation London company to choose your server carefully. Each server offers a variety of facilities and each has its drawbacks and so makes an informed choice. Once a user visits your site, the images from your site are saved in the browser cache and when the user revisits your site it loads faster. This is an important feature that not all servers provide. Most servers also disable the Keep-Alive signal facility which reduces latency for requests in the future. It is important that the SEO London firm you have chosen has not disabled it.

Another thing that you should keep in mind is to structure your content accurately. It is a good idea to reduce the number of redirects on your site. Ensure that your website contains relevant information and images. Remove everything that serves no immediate purpose and is being used only for the styling or to enhance the design. Also ask your SEO London company to remove the invalid HTML comments and blank spaces as this would decrease the size of your website and drastically reduce latency. The search engine optimisation London experts will have to repair the broken links and make sure that you continuously update your site so as to reduce errors.

Also make sure that your Search Engine Optimisation London company pays proper attention to its incorporation of images into the website coding. It would be helpful if you suggest the image dimensions when you include an image into your website layout. You can do that by adding dimensions like height and width in the element of . Sometimes an image might contain irrelevant text or too many colors. Eliminate whatever you think your site could do without. Also try and save all the images in JPEG format. This helps your images load faster.

Let the search engine optimisation London company know if the page if not being displayed properly. The SEO London company will take measures to overcome this problem. And last but not the least test the results yourself. Keep yourself updated with the progress of the site and learn how to avoid making the same mistakes in the future. Do not be ignorant about these facts. On the contrary try and encapsulate as much as you can so as to incorporate that information when you develop your website.
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