1. Quality Over Quantity
Which is more important to most brands...selling more e-bikes or selling quality e-bikes? MAGiCYCLE chooses quality over quantity. Sure, the brand could sell more e-bikes and make more money, but that requires producing a lower-quality e-bike.

From the beginning, MAGiCYCLE has chosen to focus on quality control. Many e-bike brands cannot offer good quality control, simply because they do not own a factory. How can a company expect to have effective quality control if they don’t even own the factory?

Magicycle is different. It has chosen to be an exemplary e-bike company. Magicycle owns the factory, and that factory has been producing quality e-bikes for more than 16 years. Every Magicycle begins with the award-winning Magicycle Design Team, originators of the amazing frame design that makes their electric mountain bikes both visually appealing and reliably strong.

This means, for example, that you will never find any cheap steel in a Magicycle frame. Magicycle has opted for quality and every frame exclusively is constructed of 6061 aluminum alloy. This top-quality alloy provides exceptional strength, corrosion resistance, lightweight, durability, and a defect-free highly pleasing appearance.

All this is made possible by employing technology borrowed from the aviation industry. The Magicycle factory uses experts in hydroforming and cataphracted weld joints…regarded as the best welding technique in the world. This means that Magicycle customers receive a high-tech frame that is strong, safe, and beautiful for unequaled riding stability and comfort.

2. E-bike Components that are Long-lived
Because they control every aspect of design and manufacturing, Magicycle gets to very carefully select the components. That's a big perk of owning the factory! Only well-known brand names are invited to supply motors, batteries, LCD displays, brakes, etc. For example, an unusually powerful 52-volt battery comes on every Magicycle. That battery is supplied by the well-known and widely-respected brand, LG. Only high-quality components go onto a Magicycle! That’s a big factor in the confidence Magicycle owners have in their electric bikes for adults.

Another important component is the LCD display, providing all the information you need to safely enjoy your ride. Many brands like to “go cheap” with their display, but not Magicycle. The Magicycle display is in easy-to-read full color (not grayscale), has a very bright screen, and has many features that are customizable to the individual rider. That same quality is consistent throughout the entire list of e-bike components. The best quality at the best price is a Magicycle priority. This is equally true of brakes, pedals, motors, etc.

3. A Motor that Gets You There and Back
Everyone agrees that the motor is a major component of any e-bike(https://www.magicyclebike.com/). Again, Magicycle selects a name-brand manufacturer with a reputation for quality motors…long-lasting powerful motors with CE, ISO9000, ROHS, and 3C certification. In fact, the Magicycle motor yields more torque than any other e-bike brand competing with Magicycle in a similar price range.

Imagine owning a motor that has the same amount of torque as an 800cc motorcycle — truly amazing! That’s why Magicycle riders get faster starts for added safety in city traffic conditions. That’s also why the Magicycle Cruiser has such amazing hill-climbing strength.

For easy, comfortable, relaxed riding, this mighty MAGiCYCLE hub motor is an obvious choice. That choice is confirmed when you realize that hub motors are far more economical than mid-drive motors. With 1100 watts of peak power, the Magicycle hub motor is a perfect size. You can tackle the steep hills with confidence.

The design of mid-drive motors requires a much larger number of moving parts. This naturally means more wear and tear, along with a greater possibility of motor failure. Mid-drive motors are also more complex to install or replace, which adds to the expense.