To meet the consumer demands towards vegan, clean label and sustainability, a Europe-based leading producer of bakery products wanted to realign their product portfolio with meat analogues to capitalize on the opportunity in short-mid-long term.

The Challenge
The key challenge faced by formulator in this segment is how to make the meat alternative an enjoyable dining experience for the consumer, maintain accurate labelling, assure nutrition, and optimise the manufacturing process.
Our client wanted to understand the technology landscape and identify potential partners in the domain of mincemeat alternatives with a clean label profile, and upcoming R&D solutions for further investigation, followed by strategies/initiatives undertaken by key entities (established player, start-up, academia) in this domain.

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Business Impact
We provided the client with crucial recommendations for the employment of advanced technologies to ensure similar taste, texture, and appearance of the alternative mincemeat products. Impact of our service bought an advantage for our client in a sense:
• The client was able to identify promising raw materials and technologies having potential to develop cost-effective mincemeat alternatives with high productivity.
• The client was able to derive actionable insights to reformulate their mincemeat alternative products.
• The client was able to prioritize few best-fit raw material suppliers and technologies providers as an outcome of our raw material supplier and technology benchmarking activity.
• The client was able to gain insights on key developments such as collaborations and funding happening in the space.
• The client got insights on future trends of mincemeat alternatives and its potential impact on food industry.

About Ingenious e-Brain Solutions: -
Ingenious e-Brain Solutions provides high-quality, customized, and cost-effective Technology Research, Business Research, and Intellectual Property Research solutions to industry leaders, and innovative companies across the globe. Innovation, knowledge, and transparency form the basis of our company’s mission and vision. Along with cost benefits, we provide highest quality results ensuring fool-proof confidentiality and security. We are an ISO certified company with offices in India and USA.

Ingenious e-Brain Solutions has a strong team of analysts, and subject matter experts with domain proficiency which is devoted to help clients grow. Our highly qualified professionals offer tailored, value-added and cost-effective services to our clients. We believe in building long term relationships with our clients who include national and international corporations, Fortune 500 companies, world’s leading research institutes and universities as well as independent inventors.

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