The global bath & shower products market is anticipated to grow significantly at a CAGR of 3.8% over the forecast period. The key aspect that drives the growth of the global bath & shower products market includes the increased spending of the consumers of the luxury and premium beauty care products. Spending on beauty procedures is on a significant rise throughout the country. Urbanization is leading to a modern lifestyle that has urged individuals to focus on physical appearance, thus more and more individuals are opting for various luxury and premium beauty products including toiletries; which has significantly contributed to the growth of the market during the forecast period.

Besides, the presence of the key players significantly aids the market growth by continuously innovating existing products and launches. Players such as Beiersdorf AG, Estee Lauder Inc., Henkel AG & Company, KgaA, ITC Ltd., Johnson & Johnson Services Inc., Lion Corp., L'Oral SA, The Himalaya Drug Co., The Procter & Gamble Co., and Unilever Plc among others substantially contribute to the market growth. For instance, in 2017, Natura & Co. acquired The Body Shop brand and Avon in January 2020. Both brands offer beauty & personal care products including toiletries, which is are likely to substantially aid Natura’s toiletries product portfolio of personal care lines. Hence, this is also projected to contribute to the market growth during the forecast period.

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Market Coverage

Market number available for – 2023-2031
Base year- 2023
Forecast period- 2024-2031
Segment Covered- By Product Type and Distribution Channel
Regions Covered- North America, Europe, Asia-Pacific, Rest of the World
Competitive Landscape- Beiersdorf AG, Estee Lauder Inc., Henkel AG & Company, KgaA, ITC Ltd., Johnson & Johnson Services Inc., Lion Corp., L'Oral SA, The Himalaya Drug Co., The Procter & Gamble Co., and Unilever Plc among others

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Bath & Shower Products Market – Segmentation

By Product Type

Bathing Bars & Soaps
Liquid Shower Products
Bathing Additives
Others

By Distribution Channel

Online Channels
Offline Channels
General Stores 
Supermarkets & Hypermarkets
Cosmetics Stores

Bath & Shower Products Market – Segmentation by Region 

North America                                                                                                           

United States
Canada

Europe

UK
Germany
Spain
France
Italy
Rest of Europe

Asia-Pacific

India
China
Japan
South Korea
Rest of APAC

Rest of the World

Latin America
Middle East and Africa 

Company Profiles 

Avon Products, Inc. 
Beiersdorf AG 
Bentley Laboratories LLC
Colgate-Palmolive Co.
Coty, Inc. 
Estee Lauder Inc.
Henkel AG & Company, KgaA
ITC Ltd.
Johnson & Johnson Services Inc.
L'Artisan Parfumeur
Lion Corp.
L'Oral SA
Natura & Co.
Plum Island Soap Co.
Sebapharma GmbH & Co. KG.
The Himalaya Drug Co.
The Procter & Gamble Co.
Unilever Plc

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