In 2021 alone, global retail eCommerce sales have reached nearly $5 trillion. And this industry shows no sign of slowing down in the next few years. In such a lucrative yet competitive environment, you shouldn’t just count on the quality of your product, delivery, and customer service to get ahead of your competitors. Hiring a Kent SEO agency and a team of web designers to boost your online presence is undeniably needed.

Here’s how great web design and SEO can level up your eCommerce sales.

Getting found. By getting your home and category pages optimised, one of the most important benefits you can reap is ranking higher on search engine sites by getting your home and category pages optimized. This is important because over 90% of online experiences and product research start on search engines.

Setting up your Google My Business(GMB) account. Google remains the biggest search engine. And by having and optimising your GMB account, you can increase your local SEO performance. Your GMB includes important details such as your name, address, contact information, and business availability hours.

Ease of navigation. Why get help from the best web designers Maidstone has to offer? They know how to lay out your pages in a way that would facilitate ease of navigation — and, therefore, improve user experience and customer satisfaction. This is challenging to do, especially if you have several offerings.

Showcasing your unique selling points. To better attract customers, it’s important to highlight in your design offerings and deals that would compel them to buy. For instance, if you’re having a flash sale, having a banner with a strong copy and visuals can grab people’s attention if you're having a flash sale.

Responsive design. Ecommerce experiences and transactions happen on different kinds of devices — from desktop computers and laptops to tablets and smartphones. A web design team will help ensure that your portal is accessible and responsive across these gadgets.

Creation of valuable content. In eCommerce and any other industry, the key to generating sales and keeping customers loyal is to provide value — don’t just talk about yourself and what you offer. You can do this by producing insightful content. This also provides an excellent avenue to use relevant keywords and build backlinks.

Leveraging visual content. A good web designer knows how to fully utilise words and images, both static and moving. They won’t overload your page with pictures that provide no purpose and they won’t make them boring by simply filling it with text.

Brand consistency. If you want your customers to enjoy a great user experience, you have to ensure that all your website’s elements and pages are consistent with your brand — from the tone of voice to the colour scheme. Doing this will avoid creating confusion and will boost brand awareness as well.

Boost Your eCommerce Sales And Get Help From a Leading Kent SEO Agency

Since 1996, SiteWizard has been helping eCommerce players in the UK maximise profit with result-oriented and tailored SEO and web design campaigns. They are home to SEO experts and web designers Maidstone, who know the best practices and the newest trends when it comes to increasing online presence and ensuring top-notch user experience. To learn more, visit https://www.sitewizard.co.uk or reach out to them at 01622 200 045.