MoovingDneedle is proud to announce Ms Shashi Vadana Reddy as the Global Head of Funnl.ai, B2B sales outsourcing and lead generation and engagement SaaS tool. With an impressive 25-year track record in marketing, Ms Reddy brings invaluable expertise to the table, having previously enriched roles at Deloitte as Corporate Communications Manager and at Upgrad, an Edtech company, in Digital Marketing. With a degree in Management from ISB, she holds high credentials in both expertise and experience in Marketing.


Ms Reddy's vast experience will be pivotal in driving Funnl.ai's marketing strategies and introducing the innovative tool to companies seeking to enhance their B2B sales. Her approach will be a multi-faceted one with an omni-channel strategy that enhances the online reputation of the company and transcends traditional paid ads and SEO, incorporating PR activities and podcasts to broaden reach and engagement.


She is all poised to take the SAAS B2B lead generation and lead engagement tool funnl.ai to the next level, ensuring it reaches every start-up and small company to get quick and valid leads to sell their products or services.


Here we got an exclusive interview with her on what she does best- leading Digital Marketing on a global platform.


Interviewer: Ms. Shashi Vadana Reddy, congratulations on your new role as the Global Head of Marketing at Funnl.ai. With your extensive experience, how do you foresee the evolution of digital marketing in the B2B sector?


Ms. Reddy: Thank you. The B2B sector is poised for a significant transformation. Digital marketing will become more data-driven and personalized. With AI, we can tailor our strategies to the unique needs of businesses and deliver more targeted, effective campaigns. But AI alone cannot do the deed without human intervention. We leverage AI to give us what we want, it can work like a good assistant, but the personalization, strategy will come from Humans only.


Interviewer: How will Funnl.ai's tools, particularly in lead generation and engagement, impact small B2B businesses?


Ms. Reddy: Funnl.ai SAAS tool is a game-changer for small B2B businesses. Our tool enables small companies to generate leads within minimal investment, with the same effectiveness as large sales teams, reducing costs and increasing reach. This democratizes access to quality leads, levelling the playing field for startups and small businesses.


Interviewer: There's a common concern that AI might replace salespeople. What's your take on that?


Ms. Reddy: AI is here to enhance, not replace. Salespeople can now focus on what they do best – strategizing and building relationships, leaving the lead generation to AI. This shift will make sales roles more strategic and less monotonous.


Interviewer: With the introduction of Funnl.ai's SaaS tool, what unique advantages are you bringing to the market?



Ms. Reddy: Our SaaS tool is built on a decade of experience in B2B sales. It's user-friendly and requires minimal technical knowledge, making sophisticated lead generation accessible to anyone. We're offering a wealth of U.S. market data, which is curated manually by 350 plus teams who work relentlessly to get you the right verified leads. This vastly simplifies the process for B2B companies to introduce their services effectively.



Interviewer: How does Funnl.ai ensure the quality of leads, and what can users expect in terms of results?


Ms. Reddy: Quality is paramount at Funnl.ai. We use a personalized email marketing framework to generate highly qualified leads. These leads as I said earlier are manually curated and are active. Our users can expect leads that significantly increase the chances of closing deals, backed by our successful track record. In case the leads do not match their expectations they get their credits back so that they can go for other leads of their choice. It is like “Google” in a way, so if you don’t like any search results, you can simply change the search criterion. You pay only for the leads you choose.


Interviewer: Lastly, can you tell us about the affordability of Funnl.ai's services?


Ms. Reddy: Absolutely. Our mission is to make sales services accessible to all. With packages starting at $69 per month for access to 35k leads per year, we're committed to providing value that far exceeds the investment.


Interviewer: Your journey in marketing has been quite remarkable. Could you share some insights on the pivotal moments in your career that led you to become an expert in digital marketing?


Ms. Reddy: It has been a journey of continuous learning and adaptation. The digital landscape is ever-evolving, and staying ahead has required an agile mindset. Key moments include embracing the early days of SEO and realizing the power of data analytics. Each step has built upon the last, leading me to a holistic view of digital marketing's potential.


Interviewer: As someone with a rich background that includes roles at Deloitte and Upgrad, how have these experiences shaped your approach to B2B digital marketing?


Ms. Reddy: My roles across different organizations have taught me the importance of aligning marketing strategies with business objectives. Whether it's enhancing corporate communications or driving digital campaigns, the goal has always been to create measurable impact in terms of brand growth and revenue.


Interviewer: With your degree in Management from ISB, how do you integrate your academic knowledge with practical digital marketing strategies?


Ms. Reddy: Academic rigor provided a strong foundation in understanding market dynamics and consumer behaviour. I've applied these principles to digital marketing by focusing on data-driven decision-making and strategic planning to meet the complex demands of today’s markets. Let me also add that the learning landscape is constantly changing and hard to keep up at academia. It is best to supplement your education with practical knowledge all the time. Never cease to learn!

Interviewer: Throughout your career, how have you seen the role of digital marketing evolve in the context of B2B businesses?


Ms. Reddy: Digital marketing has shifted from being a support act to taking centre stage in B2B businesses. It's not just about online presence anymore; it’s about creating meaningful engagement, nurturing leads through sophisticated funnels, and driving conversions with precision.


Interviewer: Can you talk about a particularly challenging digital marketing campaign you've managed and what you learned from it?


Ms. Reddy: One of the most challenging campaigns involved rebranding a legacy product in a saturated market. The key learning was the importance of storytelling and creating a narrative that resonates with the target audience. It's not just the product features that sell, but the story that connects with the customer's needs and aspirations.


Interviewer: In your view, what are the top trends that will define the future of digital marketing for B2B businesses?


Ms. Reddy: Personalization, AI-driven analytics, and account-based marketing are the trends to watch. We're moving towards a more customized approach, where the focus is on creating individual customer journeys and leveraging AI to predict and respond to B2B client needs.


Interviewer: Finally, what advice would you give to young marketers aspiring to make a mark in the digital world?

Ms. Reddy: Stay curious and never stop learning. The digital world is dynamic, and what works today may not work tomorrow. Keep experimenting, measuring, and refining your strategies. And most importantly, remember that at the heart of all marketing is the human connection.