Whether it’s creating an Instagram post, directing a Tik Tok video, or building a website for a celebrity, Mr. Renteria does it all. From the production to the directing, there isn’t anything too small or big for Mr.Renteria, He enjoys “Getting his hands Dirty” and making things happen. The Digital era allows Mr.Renteria to really put his clients in a position to be seen and gain new followers and fans. Mr. Renteria has assisted in creating numerous viral videos that have helped his clients “blow up”!

Matthew understands what needs to be done and when it needs to be done to fully capitalize off the internet. There is a rise in not only the number of celebrities but also in the number of media channels celebrities use to connect with their audience. This leads to busier, chaotic lives for celebrities but it also creates a great opportunity for Mr.Renteria to help his clients even more.

To handle a busy life of a celebrity Mr.Renteria must be smart, logical, and a quick problem solver. He understands digital media inside out, He knows the trending topics, how to go viral and set the trends, how to use analytics of these platforms to negotiate a better deal with brands and advertisers, his skills are vital in helping his clients stay ahead. Matthew Renteria is now working with professional street basketball players like Kenny Dobbs and Alan "White Iverson"!