1. Website
A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.
2. Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services.
PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.
3. Content Marketing
The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even PPC campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.
4. Email Marketing
Email Marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. This type of marketing allows companies to get in touch with potential customers and anyone interested in their brands.
 Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.
 Create a Sense of Urgency – Writing email copy that lets your recipients know that time is running out to get a special deal or that there are only a limited number of the offer available, can increase the number of people clicking through to your website.
 Personalize Your Email – Setting your emails and subject lines up to incorporate the recipient’s name is a proven way to increase open and click through rates. (A sample subject line: “Katie, a special offer just for you.”)
 Let Recipients Set Their Preferences – Allowing users to specify how often they want to hear from you can help keep some of your email subscribers subscribed to your list and clicking on your emails
5. Social Media Marketing
The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. Promoted posts and tweets are two examples of social media marketing.
A crucial part of social media marketing is analytics. Social media marketers must also be savvy the performance of their posts and creating strategies based on that data. It’s important to measure how well your current social media posts are performing well before continuing to implement your new strategy. There are also several free options to spread your message that go beyond Instagram and Twitter. Some other options include Google My Business, eBay and Facebook Messenger and Marketplace.
In other words, social media marketing is a lot more complicated than managing your personal Facebook or Twitter profile. It requires a blend of creative thinking and objective, data-driven strategy, and maybe a great fit for professionals who enjoy blending these two disciplines.
6. MOBILE MARKETING
This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event. In February 2022, Statista conducted a survey, in which 46% of the respondents claimed they spend between five to six hours a day on their phones for personal use. In addition 22% stated they spend more than 3 hours a day on their phone. From the end of 2020 to the beginning of 2021, mobile users in the U.S. around on social media apps, with Facebook and Instagram holding the largest audience.
7. Search Engine Optimization (SEO)
The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. According to leading SEO software company Beginners Guide to SEO," SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your
So, what are some things that can improve a site’s SEO? It’s important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on search engines and their most current algorithm. Keeping that in mind, here are a few of the most important things for SEO strategists and marketers in general to understand about how SEO works
 Content indexing – It is important to allow search engines to clearly “read” what your site content is, by doing things like adding alt text for images and text transcripts for video and audio content.
 Good link structure – It is important that search engines can “crawl” your site structure to easily find all the content on your site. There are many things that an SEO specialist can do to properly format links, URLs, and sitemaps to make them most accessible to site crawlers.
 Keywords and keyword targeting – Properly deploying your keywords – i.e. the search terms you want your site to be found for—in your content and headers is one of the fundamental building blocks of SEO. It is no longer good practice to “stuff” your content with as many keywords and keyword variations as possible. Writing high-quality content that uses keywords in the headers and a few times in the crawl-able page content is now considered better practice, and will make pages rank better in search results.

8. Affiliate Marketing
With the increased prominence of online marketing, affiliate marketing—also known as influencer marketing—has become popular among many organizations in bridging the gap between consumers and organizations. But, what is affiliate marketing?
Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers. In working with these third-party influencers, your organization will collaborate to promote your products or services for compensation. In collaboration, influencers will engage their audience with posts, blogs, or videos to bring in more business for your organization and create new leads.
Advantages of digital marketing
The main advantage of digital marketing is that a targeted audience can be reached in a cost- effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
The benefits of digital marketing include:
• Global reach - a website allows you to find new markets and trade globally for only a small investment.
• Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
• Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
• Personalization - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
• Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

Scope in digital marketing
Start Freelancing Services
• Freelancing services are seen as the future scope of digital marketing in India as it allows a person to work with multiple clients. What’s best? Well, freelancers can offer their services irrespective of their location. This thing helps freelancers to work with global clients without any hassle. You can find ideal clients for your work through popular platforms like freelancer.com and fiverr.com.
Start Your Agency
• If you have resources and experience managing a business, you can start your agency. Once you start your full-time digital marketing agency, you can build better marketing strategies for your clients. Also, you would be able to implement the strategies in the best possible way.
Scope as Trainer or Coach
• If you are interested in teaching, you can share your knowledge with others by becoming a better digital marketing trainer or coach. Having prior teaching experience can be helpful. There is a huge scope for digital marketing trainers in India.
• You need to have in-depth knowledge and a practical understanding of each topic to explain it in a better way. You can work on real-time projects before training to expand your knowledge. Remember that you can only become a trainer after you have gained a good amount of experience
Social Media Influencer
• It’s a new-age digital marketing trend that allows digital marketers to connect with social media influencers to promote products. Many brands have used this marketing trend so consumers can trust the promoted brands and services. Working with a social media influencer of a similar niche is more impactful. As social media influencer marketing has become such a success, it’s estimated that a majority of companies will be using it to promote their products and services.
• It is also expected that brands will approach fewer celebrities for advertisements as customers have grown relatively weary of their endorsements.
Start a Dropshipping Business
Lately, the drop shipping model has become quite popular as it allows an individual to sell products online without asking them to own a physical inventory.
WHY To Join our Institute Today –
Training Institute in Pune is a pioneer in training Institutes providing various professional training courses for multiple technologies. Proficient professionals and experts constitute an institute. We are working on technological domains as a center for education to give a comprehensive and most exceptional learning experience in various technologies. TIP is the Leading Professional Training Institute for SEO, Digital Marketing Courses in Pune. We also offer other IT Training’s like AngularJS, MVC, Python, Salesforce, Data Science