In the bustling cities of India, where time is a precious commodity and health is paramount, a quiet revolution is taking place on dining tables across the nation. The organic food industry, once relegated to the sidelines, is now at the forefront of a dietary renaissance. New age customers, conscious of their well-being and the environment, are reshaping the way we think about the food we consume.

The pandemic that hit the world last year has made people more conscious about their health. It had disrupted the natural flow of everyday life, causing chaos and confusion, as far as lifestyle choices go. As a result, people have started paying more attention to what they consume. They are now more aware of the labels and want to buy only the healthiest options. They want to know the source of their food, its ingredients, nutrition value and the inputs gone into producing the crop, which means that consumers are conscious of what they are ingesting. It is good to see that trusted and certified organic food online is gaining popularity. It shows people are taking a positive step towards a healthier lifestyle and conscious choices.

The new age customer is not merely a consumer; they are a conscious advocate for their well-being and the planet. With the global health crisis, people are more concerned about what they put into their bodies. That is why it is exciting to notice that more and more consumers are turning to organic, consciously sourced and vegan food options. Customers are increasingly mindful of the pesticides and chemicals that find their way into conventional farming. Organic food, free from these harmful additives, has become a symbol of healthier living. According to digital statistics, there has been a significant increase in searches for organic food products such as organic chickpeas online, buy organic basmati rice online, buy organic pulses online etc. While conventional food still holds the majority of the market share, the steady growth of the organic food market is promising. Conscious consumers have now got options to support a healthier and more sustainable food ecosystem by choosing organic foods.

Changing outlook of New Age Customers

Modern customers are no longer satisfied with vague labels; they crave transparency. They want to know where their food comes from, how it’s grown, and the hands that nurture it. Organic farms, with their commitment to sustainable practices, are gaining trust. The connection between the farmer and the consumer is being rekindled, fostering a sense of community and trust in the food industry. Organikriti, with its mission to bridge the gap between organic farmers and conscious consumers, seems to stand as a beacon of transparency and trust, in this new age world.

Compared to the older generations, the millennials are comparatively more proactive in health and related aspects. They rely on digital sources of information such as online product reviews, blog posts, and mobile shopping apps to research about food products like organic chickpeas, organic spices or organic millets. With this conscious generation entering parenthood in recent years, the demand for organic food has also experienced unprecedented growth, for not only themselves but also their offsprings. Considering they are now the largest consumer segment in India, the numbers could rise in the next 10 to 15 years, naturally making them the prime target for organic growers.

Ethical Consumerism: Beyond Health Benefits

It’s not just about personal health anymore; it’s about global well-being. New age customers are aligning their choices with ethical and environmental concerns. Organic farming methods, which promote biodiversity and reduce carbon footprints, are resonating with these ethically conscious consumers. The organic food industry, therefore, isn’t just a market; it’s a movement towards a sustainable future. By choosing Organikriti, you join hands with a brand committed to ethical consumerism and environmental stewardship.
With so much more focus on health and sustainability, it is no surprise that there are now well intentioned and well coordinated initiatives like Organikriti, with a mission to create awareness and knowledge within farmers to grow Organic food crops. Farmers are taught by team of agri experts on how to use organic farming practices to the best of their advantage, and hence many farmers are embracing this healthier way of growing food.

Educating the Palate: Culinary Exploration with Organic Ingredients

Organic food doesn’t mean compromising on taste; in fact, it’s quite the opposite. Chefs and home cooks alike are experimenting with organic ingredients, discovering a vibrant palette of flavors and textures. The new age customer isn’t just buying organic; they are relishing it. Cooking with organic produce has become an adventure, a delightful journey into the heart of pure, unadulterated taste. You too can now explore a diverse range of organic products, and let your culinary creativity flourish.
Organikriti is one such brand from whom you can buy organic food online, organic pulses and chickpeas online, organic spices online, and many other organic grocery items. They train, promote and procure from credible and genuine Organic farmers who use less energy, have a lower carbon footprint, and have been shown to improve soil health and water infiltration.

Visit them to buy organic food products online. https://organikriti.com/collections/pulses/products/organic-kabuli-chana-chickpeas