Oxford Certified
Digital Marketing Professional
DIGTAL MARKETING
As more and more people all over the world are becoming internet-savvy, staying online for prolonged periods of time and visiting online stores to buy goods, new digital marketing strategies are continuously emerging based on the unprecedented access to vast amount of information about products, firms and consumer behavior. With the advent of new technologies, small and medium businesses are trying to tap the lucrative online marketplace that holds lot of prospects for growing business. Increase in online marketing activities has opened lot of job opportunities for Digital Marketing Professionals. Our Digital Marketing Course is designed to educate students and professionals in the area of Digital Marketing to teach today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display as well as get a lucrative job in the current job market. Our digital marketing course will also prepare you for the Google and Facebook certifications.

UNDERSTANDING WEBSITES & DIGITAL MARKETING
We will focus on Understanding difference between internet & web, How to find a domain name?, Introduction about web server & web hosting, Types of websites: Based on functionality, Based on purpose, Connecting domain & hosting, Planning & conceptualizing a website, Landing pages. We will learn some basic aspects of digital marketing such as Traditional Marketing v. Digital, The Opportunity of Digital Marketing, Characteristics of Digital Marketing. We will understand Implications with Digital Marketing, Understanding online marketing channels, Elements of digital marketing strategy.

SEARCH ENGINE OPTIMIZATION
On Page Optimization: We will learn Keywords types, Keywords optimization, Content planning & optimization, Audience targeting , Keywords stuffing & placement, Internal linking, Meta tags & title optimization, Sitemaps, Webmasters, Content writing, blogs, articles & press release. Off Page Optimization: We will learn Alexa ranking, Domain authority, Back links & anchor text, Link building. Local SEO: We will learn Google places optimization, Concept of google business page, Classified concept, H card and Citation, Google Algorithms. Later will learn on Monitoring SEO results, Reports preparation for SEO, Concept of link juice, Concept of page authority & its importance, Exact keyword optimization

GOOGLE ADWORDS
We will learn about Google Adwords Account, campaign structure, Campaigns, Ad groups, Ads, Keywords etc. We will further explore types of campaigns, Adwords algorithms, Adwords ranking, quality score, CTR, Bidding concept. We will expand into advanced campaign level settings, location targeting, Bidding strategies, ad extensions, Keywords Planning, Adding keywords in ad-group, conversion tracking, Campaign optimizing, Remarketing. We will learn other types of display advertising like Banner Ads, Rich media Ads, Pop ups-under Ads, Contextual ads, In text ads, In image ads, In video ads, In page ads, video ads. Further we will focus on Google Analytics, adding tracking code in website, Goals & conversion, Bounce & exit rate, Funnels, Integration of Adwords with analytics account.

FACEBOOK-INSTAGRAM MAREKTING
We will learn Facebook Advertising, Understanding Facebook advertising policies, Best practices for Facebook Advertising Creation of Facebook ad campaign, Understanding targeting options in Facebook campaign, Concept of conversion tracking in Facebook. Instagram is very popular social networking tool these days in yooth. We will learn how to put together an Instagram marketing strategy to make a real difference for your business. In this course, you will learn to create good and effective Instagram strategy. You will learn to develop and analyze Instagram content and Instagram ads

TWITTER-LINKEDIN-EMAIL MARKETING
We will learn about LinkedIn. We will understanding LinkedIn platform, Difference b/w Company profile & individual profile Concept of LinkedIn groups, Company page, Concept of LinkedIn text/video/article post. During this session students will learn Twitter Marketing, Listening tools for audience listening, Influence measuring tools, Tweet Deck, Klout & retweets PeerIndex, Other Tools, twitter cards. We will learn the concept of Email Marketing , email writing, bulk emails, Pros & cons of Bulk emails, Set up email marketing account, broadcast email, auto responders etc.

MOBILE AND AFFILIATE MARKETING
We will learn various aspects of Mobile marketing, Optimizing website according to mobile device, Tools to create mobile website & App, Advertising concept for mobile, In app Advertisement, Location targeted advertisement, Mobile search engine advertisement, Concept of content marketing on mobile, SMS marketing concept. We will learn Affiliate marketing, History of Affiliate marketing, Benefits of Affiliate marketing, Techniques to do affiliate marketing, Example of people doing affiliate marketing, Affiliate program approval process, Networks for Affiliate marketing

CERTIFICATIONS*
During / After this course, students may also appear for the following certifications :

Google AdWords Fundamentals
Google Search Advertising
Google Display Advertising
Google Mobile Advertising
Google Video Advertising
Google Analytics Certification
Facebook Ad Certification
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