Let’s look briefly at what the year 2022 has brought to the marketing industry. The huge shift in mobile, forcing brands and companies to meet the growing consumerism demand and also changes the way they at the marketing platforms.
So let’s see what is Digital Marketing?
Digital marketing is one of medium through which one can promote their products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business.
To further elaborate on Digital Marketing it encompasses 4 most important digital marketing types that play a crucial role in any business. So see what are types of Digital Marketing?
 Types of Digital Marketing:
• SEO marketing
• Social media marketing
• Search engine marketing
• Google my business
Search Engine Optimization (SEO): Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct or paid traffic.
Social Media Marketing (SMM): The Social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Search Engine Marketing (SEM) : Search engine marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility I search engine results pages primarily through paid advertising.
Google My Business (GMB): Google my business provides your business with access to Google Map’s search results and also in Google’s Local Graph on the right hand side of Google’s search engine result page.
Advantages of Digital Marketing:
The key to successful marketing has always been about connecting with the target audience in the right place, at the right time. Today when screen time of consumers is all time high the best place to meet them is on the internet.
Global Reach: Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor intensive. The combination of global reach and visibility is a great opportunity for any business.
Local Reach: While global reach is significant advantage of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers.


Scope of Digital Marketing:
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online. While TV remains a prime advertising medium for many businesses, digital marketing allows companies to reach a global audience online. With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education.
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