5th January 2024, India: The comprehensive e-commerce monitoring tool and AMS marketing solution from PAXCOM, a leading provider of e-commerce analytics solutions. Through automated marketing, alerts, and real-time monitoring, the new system gives merchants the tools they need to maximize revenue and optimize their digital purchases.

In recent times, e-commerce has experienced remarkable expansion; nevertheless, running profitable online enterprises has also grown more challenging. There is intense rivalry amongst marketplaces and search engines, ever-changing algorithms, and swings in traffic and revenue that merchants have to deal with. Through unified visibility and control over online company performance, its innovative solution seeks to remove uncertainty from digital commerce for retailers.

Its sophisticated e-commerce tracking technology is the main component of the system. Amazon and other sales channels may all be tracked by retailers using a single dashboard. The software continuously monitors more than 500 important performance indicators, including sales of products and categories, ratings, inventory levels, ranks in organic search results, and prices of rival businesses. By use of customizable alerts and notifications, merchants are informed of any changes or concerns.

The system has an effective AMS marketing feature in addition to monitoring. Based on business intelligence and merchant goals, the module uses its own AI and machine learning technology to automate customized marketing campaigns across channels. Without requiring any effort, merchants may start automated campaigns to improve product awareness, raise conversion rates, and fend off rivals. The best return on investment is achieved by real-time campaign optimization based on performance.

"Operating successful e-commerce stores today requires constant optimization, but merchants have pulled in so many directions that it's nearly impossible to keep up manually," the CEO remarked. To free up merchants' time to concentrate on what matters—growing their business—our new solution automates the labor-intensive tasks of marketing, analytics, and monitoring. Their digital commerce will reach new heights because of the unified visibility and management we're providing."

Customizable alerts for any changes in metrics like sales, reviews, inventory, and more.
Real-time monitoring of over 500 metrics across all sales channels from a single dashboard.
AI-powered campaign optimization that yields the maximum return on investment.

Automated AMS marketing campaigns to raise exposure, increase conversion, and protect against competitors.
Consolidated insights and reporting on performance, optimization possibilities, and competitive threats; automatically completed repetitive duties like campaign management, optimization, and monitoring, saving merchants time.

Modern AI and machine learning technology are the foundation of Its AMS marketing module. Proprietary algorithms developed here leverage petabytes of e-commerce data to optimize campaigns in intelligent ways, while other solutions rely on simple rules-based automation.

Website performance monitoring solutions are essential for e-commerce enterprises, as they primarily depend on online sales. Important data such as traffic, conversion rates, and sales are continuously tracked by an effective e-commerce monitoring solution. It assists in discovering problems such as poor payment processing or sluggish page loads that negatively impact the user experience. By using monitoring tools, companies may also conduct A/B tests of various marketing strategies and web page designs.

Multiple versions of a page or promotional offer can be easily created with their help. For the firm to determine which variant works better, visitors are assigned at random to various variants. A website that sells products, for instance, might experiment with various call-to-action buttons, product descriptions, or photos. Each variant's click-through rate and purchase data are gathered by the monitoring tool. This helps the company decide which design or marketing message will work best. Digital storefronts and marketing tests can be optimized by e-commerce enterprises for optimum sales with the use of the correct monitoring system.

For each campaign, the algorithm determines the best combinations by analyzing thousands of performance characteristics, including product qualities, consumer demographics, purchase day and time, competitor actions, and more. After that, it runs tests continually and, in response to the results, makes micro-adjustments at the moment. In comparison to rules-based systems, it can maximize ROI to a significantly greater extent.

It interfaces smoothly with merchants' current tools and service stack in addition to offering powerful features of its own. Platforms and well-known PIM/ERP systems have out-of-the-box connectivity available. This keeps campaign activities synchronized and enables PAXCOM to take in more business data for a unified perspective.

It is also working on other platform-specific features. Automated campaign templates for bargains such as flash deals, coupons, and deals of the day will soon be available for Amazon merchants from It. Additional features include customized product packages and localized campaign targeting based on area.

To simplify digital commerce optimization, it offers a comprehensive solution together with deep platform connectors. Thanks to the strength of unified e-commerce analytics, merchants of all sizes may now grow and expand their online businesses.

Experts from PAXCOM can also talk about particular business objectives and difficulties, as well as how the company's cutting-edge technology can boost sales and streamline operations via automated intelligence and unified visibility.

Powerful but user-friendly solutions that provide tangible outcomes are what it seeks to offer to merchants who want to take charge of their digital trade and surpass rivals.

For more information, visit (https://paxcom.ai/) to learn more about Paxcom.

About the Company: The e-commerce analytics and monitoring solutions are offered by PAXCOM, a prominent vendor. By using automated marketing, actionable information, and real-time monitoring, the company supports thousands.