Why Facebook and Google Ads Fail in Australia—And How Qubit International Delivers Results


Posted June 11, 2025 by Qubitinternational

Qubit International is Australia’s trusted digital marketing partner, helping brands navigate the complex world of online advertising with confidence.

 
Melbourne, Australia – As Australian businesses continue to invest millions in Facebook and Google Ads, a troubling trend has emerged: the majority of campaigns underperform or fail to deliver expected results. Qubit International, a leading digital marketing agency headquartered in Melbourne, is tackling this challenge head-on with strategies that redefine success in the Australian digital advertising space.

The Ad Failure Epidemic
A recent analysis by Qubit International revealed that nearly 7 out of 10 Facebook and Google Ads campaigns fail to generate a positive ROI for Australian businesses. Common issues include ineffective targeting, poor localisation, uninspiring creative, and a “set-and-forget” approach that leaves campaigns stagnant and ad spend wasted.

“Too many agencies treat Australian audiences like any other global market, but that simply doesn’t work here,” says , CEO of Qubit International. “Aussies expect ads that reflect their culture, language, and local values—and that’s where most campaigns fall flat.”

Qubit International’s Winning Approach
With deep expertise in the Australian market, Qubit International has developed a four-pillar approach that transforms underperforming campaigns into high-performing digital assets:

✅ Hyper-Local Targeting – Leveraging advanced data analytics, Qubit segments audiences based on demographics, location, behaviour, and interests to ensure ads reach the right people at the right time.

✅ Culturally Relevant Creative – Qubit’s award-winning creative team crafts ads that resonate with Australians—using authentic storytelling, humour, and visuals that cut through the clutter.

✅ Continuous Campaign Optimisation – Unlike agencies that “set and forget,” Qubit constantly monitors, tests, and refines campaigns, ensuring maximum performance and ROI.

✅ Transparent Reporting and ROI Tracking – Clients have full visibility into campaign metrics, costs, and results, empowering them to make data-driven decisions.

Proven Results Across Industries
From e-commerce and real estate to professional services and hospitality, Qubit International’s clients consistently achieve higher click-through rates, lower cost-per-click, and increased conversion rates. One recent client in the retail sector saw a 70% boost in sales conversions after Qubit overhauled their ad strategy.


About Qubit International
Qubit International is Australia’s trusted digital marketing partner, helping brands navigate the complex world of online advertising with confidence. With a proven track record of success, Qubit International empowers businesses to build campaigns that truly connect, convert, and deliver results.

Contact Information:
📞 +61 485 353 862
🌐 www.qubit-international.com
✉️ [email protected]
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Issued By Qubit international
Phone 08627064140
Business Address Somerville Rd, West Footscray VICTORIA 3012
Australia
Country Australia
Categories Accounting , Marketing , Services
Tags qubit international , marketing , facebook ads , google ads
Last Updated June 11, 2025