Facebook is a game-changer. It’s a platform that makes it more cost-effective for you to promote your brand and connect with your audience. However, establishing your presence there and winning your target audience isn’t without challenges. Especially if you’re a startup, you can end up having a Facebook page with stagnant engagement and conversion figures if you don’t have the right strategy. From failing to comply with platform rules to not getting help from an expert (i.e. Someone from an FB Ads agency), here are six common challenges to address and overcome.

Standing out from the competition. When you’re a new player in your niche, the most challenging aspect of establishing your Facebook presence is not just about introducing who you are. It’s also about what makes you separate from your competitors. This is when getting creative with your posts and ad campaigns can really pay off.

Understanding and following Facebook rules. Guidelines exist for a reason. So if you ask an FB Advertising agency, one of the first things that you should do is educate yourself about the fundamentals of FB advertising. What are the types and placements of FB ads that you can try? What are the optimal sizes? Which topics or words should you avoid using? What about copyright issues (e.g. Background music to be used on your video ads)?

Truly knowing who are you targeting. To save yourself from spending too much on your budget (which can be a scarce resource for startups), you have to do your assignment and know who your target audience is. This will prevent you from creating posts and campaigns that are vague or don’t resonate with your target market.

Creating a strategy and running the right ad campaigns. There are various formats and ways through which you can advertise your startup on Facebook. The key is in creating a seamless strategy. Because startups like yours are typically not FB ad experts, the tendency is to spend too much time, effort, and money on running and testing too many ads. It can also be disheartening if you don’t achieve your desired audience response and conversion rates despite all that. Enlisting professional help will let you overcome these hurdles.

Having and maintaining a genuine connection with your audience. Even if you’re in the tech space or in e-commerce, one thing is essential if you’re a new player in your field: establishing an authentic connection with your audience. But how do you do that? One way is humanising your brand. Showcase real people, highlight the real-life value of your offerings, and be professional when interacting with your audience.

Being efficient with your resources. Allocating enough budget and time for FB ads strategising and management, as stated, is a huge challenge for startups. Because FB marketing is not the core aspect of your business, it can be really difficult to manage your resources wisely. By enlisting professional help, you can focus on the core aspect of your business while hitting your goals for your Facebook efforts.

Tap The Best FB Ads Agency For A Startup Like You

Though they’re only in the field for six years, UK-based Lead Guru is already trusted by many startups when it comes to their Facebook advertising needs. With services tailored to your particular needs, they will help you overcome the aforementioned challenges — at a rate you can afford.

Want to hire them as your FB advertising agency? Head on to https://www.leadguru.co.uk/fb-advertising-agency. To schedule a free consultation, reach out to them at [email protected].