Research Nester published a report titled “Liquid Fabric Softeners Market: Global Demand Analysis & Opportunity Outlook 2030” which delivers detailed overview of the global liquid fabric softeners market in terms of market segmentation by distribution channel, application, and by region.
Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.
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The global liquid fabric softeners market is estimated to occupy a large amount of revenue by growing at a CAGR of ~4% during the forecast period, i.e., 2022 – 2030, owing to the growing disposable income of people across the globe, and their willingness to spend on premium products. Apart from these, rising spending on expensive and more sensitive form of clothing, and launch of social media advertisements by personal care companies for attracting millennial buyers are also expected to significantly drive market growth in the forthcoming years.
The market is segmented by distribution channel, and application. Based on application, the household segment is anticipated to occupy the largest share during the forecast period on the back of high use of liquid fabric conditioners in households resulting from their ability of liquid to improve durability of clothes by reducing the movement of fibers within the yarn. Additionally, by distribution channel, the online stores segment is projected to witness notable growth over the forecast period attributing to the growing online sales of products worldwide.
Geographically, the global liquid fabric softeners market is segmented into five major regions, namely North America, Europe, Latin America, Asia Pacific, and the Middle East & Africa. North America region is evaluated to grab the largest share in the market during the forecast period attributing to the high demand for premium products, and presence of prominent market players in the region. Moreover, the market in Asia Pacific is assessed to grow by a noteworthy rate in the future owing to the growing consumer spending in China and India, and rapidly growing urbanization in the region.
The research is global in nature and covers detailed analysis on the market in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC [Finland, Sweden, Norway, Denmark], Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). In addition, analysis comprising market size, Y-O-Y growth & opportunity analysis, market players’ competitive study, investment opportunities, demand for future outlook etc. has also been covered and displayed in the research report.

Growing Disposable Income of People Worldwide to Drive Market Growth
Over the last few years, the disposable income of people in several developed and developing countries have witnessed a significant growth. As a result, consumers are more likely to spend on premium products now than before, which in turn is predicted to augment the sales of liquid fabric softeners in the near future. This is anticipated to significantly drive the growth of the market in the near future.
However, environmental risks after overusing liquid fabric softeners are expected to operate as key restraint to the growth of the global liquid fabric softeners market over the forecast period.
This report also provides the existing competitive scenario of some of the key players of the global liquid fabric softeners market which includes company profiling of Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Colgate-Palmolive Company, LG Household & Health Care Ltd, Marico Limited, Melaleuca Inc, Pigeon Corporation, Reckitt Benckiser Group PLC, S. C. JOHNSON & SON, INC., Unilever PLC, and others. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global liquid fabric softeners market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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