According to a new Research on Global Markets report, the China Digital Gaming Market is anticipated to expand at a compound annual growth rate of (CAGR) of 15.4 % to reach approximately USD 83.79 Bn by 2023. The Chinese Digital gaming market is very different from other digital gaming markets, especially those in the western countries. The rules and regulations guiding the digital gaming market in China are very strict, and regulatory bodies frequently ban games that do not align with the Chinese cultural ethos or have a harmful effect on the cultural development of young Chinese gamers.

According to the report, the popularity of eSports and mobile gaming has propelled the Chinese digital gaming market, making it one of the biggest and profitable one in the world. The China Digital Gaming Market is classified into three segments-platforms, revenue models and game genres.

Based on the platform, the market is segmented into PC games, console games, and mobile games. China has the largest mobile user base and an average mobile user has a handset that supports games that can be played on the go. The mobile gaming segment is expected to expand at a CAGR of 20.6% and have a market share of 74% by 2023. China is expected to see significant growth in the console gaming segment, post the lift of the ban on console games.

Based on the revenue model, the market is divided into freemium, pay to pay, and advertising. The digital gaming market in China is dominated by the free to play model, occupied 15.5% of the market share, as Chinese gamers prefer free games and make several in-app purchases. Based on the game genre the market is bifurcated into role-playing, shooter, sports, adventure, arena-fighting, and strategy. The role-playing segment accounted for 40% of the market share due to the availability of role-playing games on the mobile and PC. In the recent years, arena games have become very popular in China. The arena fighting is anticipated to witness a growth of 33.7% till 2023 and the preference of this segment is expected to grow in the coming years.

Key highlights of this report:

1. Trends in the China Digital Gaming Market.
2. Historical, current and forecasted market size data for the Chinese digital gaming market (2016 to 2023)
3. Types of games played in China - Percentage split
4. Supply chain analysis
5. Qualitative analysis of the global drivers and challenges affecting the market and its segments
6. Porters’ five forces analysis
7. China market share and size (USD Bn – 2018) – based on platforms (PC games, console games, and mobile games)
8. China market share and size (USD Bn - 2018) – based on revenue models (freemium, pay to play, advertising)
9. China market share and size (USD Bn – 2018) – based on genres (role-playing games, shooter games, arena-fighting games, others [sports, strategy, adventure])
10. Detailed analysis of the key developments and major innovations in the market
11. Analysis of the competitive landscape and profiles of major players operating in the market
12. Future outlook.