An unique advertising platform named “Rickshawpedia” attempts to strengthen local companies by utilizing the mobility and reach of auto rickshaws. The idea is to turn auto rickshaws into mobile billboards that let companies advertise to people directly while traveling through busy streets and neighborhoods. The business works to utilize the large network of auto rickshaws to reach out to potential clients as they travel each day through video ads.

Now rickshaw owners can generate additional income with this inventive idea. The business builds a dynamic and interesting platform that connects companies with their intended audience. The goal of the business is to empower small businesses in the community by giving them access to a powerful and reasonably priced advertising platform.

By utilizing the reach and mobility of auto rickshaws, their aim is to close the gap between businesses and their target audience. They improve brand recognition, provide a healthy amount of traffic and leads, and aid in the expansion and prosperity of regional businesses through their creative solutions of auto rickshaw video ads.

Upcoming Vision

The goal of the business is to transform local advertising and establish themselves as the go-to resource for companies looking for efficient local marketing strategies. According to Prabal Raverkar and Sumit Kaushal (Directors of Rickshawpedia), In the future, every auto rickshaw will serve as a potent form of advertisement, connecting companies with their ideal clients on a regular basis. We seek to empower businesses of all sizes by providing thorough and specialized advertising programmes, enabling them to sell their goods and services expertly, expand significantly, and meet their marketing goals.

We ask Prabal how important outdoor advertising will be in the years to come in the era of social networks and digital media. Although he admits there is competition, he believes that the outdoors will continue to thrive. When you see a video ad inside the auto rickshaw for a vehicle, your subconscious remembers it, and you later go to work and look at the car's website. The figures indicate that the digital media was successful since it is possible to track clicks but not the impact of billboards and video ads inside the auto rickshaw. However, the reality remains that the advertisement was what initially brought the concept to mind, according to Prabal.

According to Sumit, “People are aware of the potential of outdoor advertisement, but when they approach and urge to increase spending on the medium, the company will query what the data is and where the returns are. And that's where we step in to assist them in appreciating the benefits of the auto rickshaw video ads.

Tracking System

Despite the fact that they are currently a thriving business with a bright future. In 2014, Prabal and Sumit began their entrepreneurial journey by starting their software company named Young Decade IT Software Solution. Prabal and Sumit want to ensure that Rickshawpedia can transform outdoor advertising in India.

As of now, no other business can give the tracking application particularly for outdoor adverts. By calculating performance cost per view and click-through rate, the advertising agency enables businesses to assess the efficacy of their campaigns and make wise decisions about their advertising spending.

The business guarantees a smooth and data-driven advertising experience for businesses by integrating both front-end and back-end functions, assisting them in monitoring and optimizing their campaigns while maximizing consumer engagement and ROI.