The Avanti Group the equities research house based in Tokyo, providing professional trading and investment research solutions to institutional and private investors across the globe have recently drawn their investor’s attention to Fox as it looks more likely that the company could reach an agreement in the next two weeks regarding the sale of both its wholly-owned Sky Italia division as well its 57% holding of Sky Deutschland AG to British Sky Broadcasting Group Plc, of which Fox holds a 39% position, with the value of both these assets possibly as high as €10 billion, or $13.5 billion.

Proceeds from this asset sale would give the Murdoch controlled Fox additional capital for use in its bid for Time Warner without having to seek loans. Although Fox is reportedly willing to increase its previous $75 billion, $85 per-share offer, following Time Warner’s board rejection of it, no final decision has yet been made on an additional rise to the offer that is being financed by JPMorgan & Chase Co and Goldman Sachs Group Inc.

“Murdoch’s Fox has been notably missing from the main arena so to speak in the U.S media industry this year when viewed against the other main players, though it has been very busy indeed in the U.K and Europe and now it seems as though they have been patiently playing the long game and waiting for the water to clear a little in the U.S,” said Murakami Hiroto, Senior Vice President of the Global Investment Division at The Avanti Group.

The media industry would be fundamentally reshaped in the U.S by a deal between Fox and the New York-based Time Warner ,giving the Murdoch owned Fox increased leverage when negotiating with other pay-TV companies , which are in the process of conducting their own mergers to further growth. A successful Fox purchase of Time Warner would beat in size both Comcast Corp’s buyout of Time Warner Cable Inc and AT&T Inc, the two largest acquisitions of 2014 so far.

“If Fox comes out on top in this arrangement then the industry will undergo perhaps its largest ever shake up not just in terms of dollar value but the entire landscape itself, regulatory approval under the current U.S administration may turn out to be more problematic than the deal itself however,” concluded the Senior Vice President at The Avanti Group.

The Avanti Group is an equity research house providing research and analysis outsourcing solutions for institutional financial traders worldwide, founded in early 2003.