April 17, 2013, India- You must first understand what networking is, in order to know where to begin and to grow your business, why it is important. Simply talking to people, making connections and developing rapport to grow our circle of influence is networking in its purest form. Except that our primary objective in business networking is to help us grow our businesses, business networking is essentially the same. For most of us, besides referring people who will do business with us, building a business network means meeting people we can do business with or who will do business with us, are our ultimate goals.
In fact, those created by people who own and run their own businesses are some of the best networks. When you create valuable networking relationships, to help one another grow your businesses by either referring one another or doing business directly with one another you build them on a foundation of mutual trust, sharing knowledge, experiences and resources.
It works like this: One customer might tell three to five of her colleagues, family and friends about you, if you do a good job. Whereas, they may each tell only one person about your, when you build a network of say 10 to 20 strong advocates, however With the right network, the ultimate in "word of mouth" marketing takes place, your "exposure" is now more than doubled. Your network promotes you, you promote your network. This way a business can dream to grow exponentially as business contacts and networking ensures they grow further.
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